Casey Harlin

Yo, have you heard of Casey Harlin? The dude’s the real deal in the startup game. He’s the founder and CEO of Rinse, this sick company that’s trying to totally rethink dental care, like the “One Medical” for your teeth. They’re based in SF, super fresh idea, super needed.

But here’s the kicker, his process is all about pushing boundaries. Before Rinse, Casey crushed it at Delta Dental of California for like 8 years. Dude held all the big titles, VP of Product Strategy, Design, Customer Experience, even Director of Marketing. Basically, he was the guy innovating in health insurance, making it modern, making it work for people, not just big companies. He’s the guy who built product and design teams from scratch, brought flexible practices into the mix, and really understood how to move fast and stay ahead.

And get this, he’s not just some corporate guy. He co-founded Dazzle Bar, a studio whitening experience, so he’s got some entrepreneurial hustle in him. Plus, he’s done consulting on healthcare product and innovation, advising other founders and leaders on how to build better stuff. The dude’s all about making healthcare, especially dental, less bullshit and more accessible.

His education? MBA from Illinois, BS in Comp Info Systems from Eastern Illinois, plus he’s jumped into Stanford’s Lean Startup program and Design Thinking Bootcamp. Basically, he’s all about learning the latest, then applying that to real-world problems.

So what does all this say about him? Honestly, Casey’s the kind of guy who sees a problem, like how clunky and outdated dental care is, and just jumps in to fix it. He’s been in the trenches at big companies, learned what works, then took that hustle and turned it into something totally different with Rinse. He’s motivated by making health care better, easier, less bullshit, like, genuinely trying to change the game.

His story is the classic startup grind, but with a serious focus on healthcare. He’s not just chasing quick cash, he genuinely wants to change lives, one smile at a time. That’s what makes him the real deal. He’s more than another founder; he saw a problem, learned how to fix it from the inside, and jumped headfirst into making it happen. No Cap.