Benjamin Croc

Time to spill some facts about Benjamin Croc. This guy is the real deal in the startup world. He’s the kind of dude who’s been around the block, crushed it in every gig, and then jumped into building something big. So, here’s the quick scoop: Benjamin is a YC W21 alum, and he’s the cofounder and CEO of BrioHR, a cloud-based HR platform that’s been making waves across Southeast Asia. They’ve got hundreds of companies using it in over 15 countries, and they raised over $1.4 million to fuel that growth. No cap, that’s impressive for a startup that’s still pretty fresh.

But his story didn’t just start with BrioHR. Nah, Benjamin’s been grinding for a while. He’s got a solid background in big-name companies. Before diving into startups, he was at McKinsey, doing strategy, basically, he was the guy helping big companies figure out their next move. Then he headed global finance shared services at CMA CGM, a huge shipping company, which shows he’s got serious financial chops. Started as a senior financial auditor at PwC, so, he’s been in the trenches, crunching numbers and understanding how the business world really works.

He also spent some time at Lazada Malaysia as SVP Head of Strategy, just before launching BrioHR. So, he’s been close to the e-commerce boom in Southeast Asia, really understanding the market on the ground. That experience gave him the insight and network to build something that actually solves real problems in the region.

On the education side, he’s got an MBA from INSEAD, which is basically like the Harvard of business schools, and a Master’s from NEOMA Business School. So, he’s got the brains, but more importantly, he’s got the hustle. That mix of big-company strategy, finance, and regional market experience? That’s what makes him so dangerous, he’s seen the game from all angles.

He’s based in Kuala Lumpur, and fun fact, he’s super into badminton, which shows he’s got a competitive streak and a love for the local vibe. That personal connection to Malaysia and Southeast Asia fuels his mission, building startups that genuinely make a difference in the region.

Bottom line? Benjamin Croc is that rare founder who’s not just a dreamer but a doer. He’s been through the corporate grind, learned what works and what doesn’t, and then jumped into the startup game with a clear vision. BrioHR isn’t just a business; it’s a reflection of his hustle, his understanding of regional needs, and his drive to build something lasting. He’s the kind of guy who’s gonna keep pushing, keep innovating, and honestly, he’s one to watch in the whole Southeast Asian startup scene.