Pedro Góes

Yo, so you gotta hear about Pedro Góes. This guy’s the real deal in the startup world, especially when it comes to events tech. He’s a YC alum from S19, which is already a big badge, but what’s crazy is how he’s crushed it since then.

Pedro started out in Brazil, doing his thing with a bunch of local organizations like InEvent, Salve.mobi, Grupo Trilha, FEJESP, EESC jr., and even in the corporate scene with Account Premium. But the big jump was when he co-founded InEvent, this isn’t just some side project. It’s a Y Combinator-backed company that’s working with huge Fortune 2000 companies like Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer, and Citibank. Yeah, those guys trust him to handle their events and marketing tech. That’s no small feat.

And get this, he’s based in Atlanta now, but his leadership style is super hands-on. He’s not just the guy behind the scenes; he’s in the trenches with clients and operations. That’s probably why he’s been recognized as a 2025 BizBash 40 Under 40, which is basically the industry’s way of saying “This guy’s a future leader, no cap.” He’s also snagged awards like the UK Event Tech Award and the Gold Crocodile, stuff that proves he’s legit in the events scene.

What’s wild is his story of jumping into startups early on. Back in college, he created a startup that hit over 10,000 paying users every month. That’s major hustle. And the reason he started InEvent? He and some Latino engineers saw a gap in the event tech market while they were doing exchange programs at places like Draper University and Illinois Tech. They basically said, “There’s gotta be a better way,” and built it. That’s what I love, seeing a problem, jumping in with both feet, and building something that actually works on a global scale.

Now, the company’s not just local; it’s got a footprint in Asia and Brazil, and it’s been called the best startup at the UK Tech Awards. That’s huge. It’s proof he’s about more than just making noise, he’s actually building something sustainable and effective.

Beyond that, Pedro’s involved with organizations like Tampa Bay Wave, salve.mobi, Grupo Trilha, FEJESP, and EESC jr., which shows he’s all about giving back and growing the system.

So, what’s the story here? Pedro’s process is all about seeing gaps, jumping into the deep end, and never settling. From early days building a user base in college to running a global tech company that’s trusted by giants, that’s a story of real hustle, vision, and a whole lot of grit. The guy’s not just about making a quick buck; he’s building something that’s gonna change how events happen worldwide. That’s why he’s so important, he’s a proof that if you see a problem and go all in, you can really make a difference.