Achievements
- Graduated from Y Combinator W19
- Scaled Convictional from 2 to over 50 team members
- Pioneered unconventional solutions to legacy business problems
- Influenced the future of business operations through innovative approaches
- Gained deep experience with Shopify, Catchmate, GNC and other startups
- Focused on creating impactful, real-world solutions for commerce and software
Let's talk about Roger Kirkness
Listen up about Roger Kirkness. This guy’s a straight-up legend in the startup world. He came through YC W19, so he’s been around the block a few times, and you can tell he’s not here to play small. He’s got that entrepreneurial fire in his belly, and his track record proves it.
So, here’s the scoop. Roger’s been deep in the trenches with some pretty solid companies, Convictional, Shopify, Catchmate, Minotaur Software, GNC. But what really puts him on the map is his work at Convictional. Dude helped them go from a tiny team of just 2 people to over 50. That’s not easy, right? It’s about scaling, managing chaos, and pushing through that early-stage bullshit. What’s crazy is, he’s known for taking “unconventional approaches” to fix legacy problems. Like, instead of just doing the same old shit, he jumps into the deep end and figures out fresh ways to reinvent how business ops work.
I’ve read a few interviews and articles about him, like the one where he talks about how Convictional is totally changing the way business gets done. It’s not just tech for tech’s sake; it’s about making things smoother, faster, and better. That’s what makes Roger stand out: he’s not just building cool tools, he’s rethinking the entire game. He’s got this ability to look at legacy systems and say, “There’s a better way,” then actually make it happen.
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Talk to herWhat does this tell me about him? Dude’s motivated by impact. He’s not just in it to get rich or chase hype. He genuinely wants to solve real-world bullshit that companies face every day. His experience at Shopify, Catchmate, and others? That’s all about understanding how commerce and software actually work on the ground level. He’s seen the pain points firsthand, and that’s what fuels his drive to create solutions that actually matter.
At the end of the day, Roger’s the kind of founder who’s been through the startup grind, scaled a legit company, and now he’s pushing boundaries again. His story is about resilience, smart thinking, and a no-bullshit attitude. He’s the real deal, someone who’s not afraid to jump into the chaos, challenge the status quo, and come out the other side crushing it. That’s why he’s important. He’s not just building startups; he’s shaping the future of how business works, one smart move at a time.
Experience
Sources to check more about Roger Kirkness
- How Ashby Helped Convictional Grow From A Team Of 2 > 50
- Roger Kirkness from Conviction…–The Hard Part with Evan ...
- Convictional's Chris Grouchy and Roger Kirkness Discuss How To ...
- Taking Unconventional Approaches to Solve Legacy Problems
- Convictional is reinventing business operations - Y Combinator

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