Fabian Gomez Gutierrez

Yo, have you heard of Fabian Gomez Gutierrez? The dude’s a total boss in Latin America’s startup scene. He’s the guy behind Frubana, which is basically the Amazon for restaurants in LATAM. Started that thing back in 2018, and now it’s grown like crazy, they’ve got hundreds of folks on the team, operating in places like São Paulo, Mexico City, Bogota… you name it.

So here’s the story, Fabian’s no stranger to the hustle. Before jumping into the startup world, he was grinding at Rappi and even did some time at McKinsey & Co. That’s like, consulting and high-growth startup bootcamp, right? It’s where he learned how to move fast, think big, and solve real problems. You can tell he’s all about making things better, smarter, more fast.

And that’s exactly what he did with Frubana. The guy saw how messed up the agro supply chain was in Latin America, all that waste, inefficiency, middlemen gobbling up margins. Instead of complaining, he jumped into the game and built a platform that connects farmers directly with restaurants. No bullshit, just fresh food, less waste, and more money in everyone’s pocket. That’s some real impact.

He’s all about changing the game, and you can see it in how fast he’s scaled. From a tiny startup to a major player in LATAM, with operations in key cities and a team that’s exploded past 1,000 employees. And he’s still hustling, always pushing to make Frubana the go-to for food service biz.

What’s crazy is, this guy’s story is all about doing what most people wouldn’t dare. He’s coming from Latin America, a place where startups face a lot of bullshit, but he’s not just surviving, he’s crushing it. His background at McKinsey gave him the strategy muscle, Rappi gave him the startup grit, and now with Frubana, he’s proving that tech can totally transform local industries.

Bottom line? Fabian’s the real deal, a guy who saw a problem, jumped into the deep end, and built something that actually matters. That’s what makes him so important. Not just another founder, but someone who’s genuinely changing the food game in Latin America. And no cap, you gotta respect that hustle.