Achievements
- Founded Nutrigene, a Y Combinator Winter 2018 startup, focused on personalized liquid vitamins based on health data
- Served as CEO of Nutrigene, guiding it from idea to health tech recognition
- Founded and managed BehavLab, a behavioral science consulting firm changing organizational behavior
- Participated as a Visiting Professor in Behavioral Economics at Singularity University
- Held executive roles at Clio, including Director of Monetization and Marketing Strategy
- Advised Sens.AI on neuro-wellness wearables and mobile health tech
Have you met Min FitzGerald
Hold up, you need to know about Min FitzGerald, this is someone you gotta know if you’re into startups, tech, and pushing boundaries. She’s like the real deal, a total mix of behavioral science nerd, entrepreneur, and exec with a crazy diverse background, but it all kinda comes together into one badass story.
So, Min jumped into the startup scene big time with YC W18, that’s Y Combinator, the gold standard for launching startups. She co-founded Nutrigene, a company that’s all about personalized liquid vitamins based on your health data. Think about that, using data to customize health supplements. That’s some advanced shit, right? She was the CEO, totally in the trenches, building something that’s genuinely changing how people take care of themselves. She didn’t just jump in, she crushed it, guiding Nutrigene from idea to something that caught attention in the health tech space.
But here’s the thing: Min’s not just about health. Before that, she was deep in behavioral science, she founded and ran BehavLab, a consulting firm that uses behavioral science to shake up organizations. That shows she’s all about figuring out what makes people tick and how to nudge them in the right direction. She’s not just building products; she’s changing minds, influencing behavior, making real impact.
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Talk to herAnd she’s got that academic side too. She’s been involved with Singularity University, not just as a participant but as a Visiting Professor in Behavioral Economics, a mentor, and a chapter lead. Basically, she’s out here spreading the gospel of how understanding human behavior can change tech and business.
Her career? It’s a wild ride. She’s held top roles at Clio, a cloud-based legal tech company, where she was Director of Monetization and Marketing Strategy, so she’s got that SaaS hustle down pat. Before that, she worked at Constant Commerce, Monitor Deloitte, and Grant Thornton, all in product, strategy, and ops. That’s like her basic hustle, understanding how big companies run, scale, and make money.
She’s also involved as an advisor at Sens.AI, working on neuro-wellness wearables and apps, so she’s jumping into the future of health tech again, blending behavioral science with modern tech. Plus, she’s been with Beautifieds and SMG Advisors, which shows she’s always looking for new ways to innovate and help others grow.
What’s the vibe here? Min isn’t just about making a quick buck. She’s driven by curiosity, by a genuine desire to understand what makes people tick and then build stuff that changes lives. She’s built companies, advised startups, taught at the highest levels, and always seems to be pushing forward, never settling.
Honestly, what this process says about her? She’s someone who’s not afraid to jump into new fields, learn crazy skills, and then use all that to make a real impact. Whether it’s health, behavioral science, SaaS, or AI wearables, she’s all about the intersection of tech and human nature. That’s the special feature, she’s building the future, one smart move at a time.
So, yeah, Min FitzGerald is a powerhouse. A true startup OG who’s blending science, tech, and hustle to shake things up. No Cap, she’s one to watch.

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