Boris Vaisman

Fam, let me put you on to Boris Vaisman, this guy’s a straight-up startup beast. He’s Canadian, but his story’s all about jumping into the deep end and crushing it. Started off with a bunch of ventures like Growth Commerce, Soxy.com, and BarSense. You know, the usual hustle, building brands, messing around with digital marketing, and figuring out how to make consumer stuff that actually sticks.

He jumped into Y Combinator back in 2012, which is already a big deal. Not everyone gets in, and even fewer leave the program mid-way, but Boris did, and why? Because he’s all about building, experimenting, and pushing forward. During that time, he was working on a kid-safe phone lockdown tool called Kyte. That shows he’s got this crazy motivation to make tech that’s useful, safe, and original. Like, he’s not just in it for the money; he actually cares about making a real impact.

Fast forward, he co-founded Soxy.com with his brother Albert, a Toronto-based e-commerce site that’s all about those socks that slap. Soxy is legit, also a YC grad, so Boris knows how to build something that scales, no doubt. His expertise is all about DTC brands, direct-to-consumer stuff that cuts out the middleman and goes straight to the people. That’s his jam. He’s mastered digital marketing, knows how to get products in front of the right eyeballs, and turn small ideas into big businesses.

But what’s crazy is, his process isn’t just about launching stuff. It’s about the mentality, jumping into new tech, testing out ideas, failing fast, and never settling. His story screams someone who’s motivated by a genuine desire to innovate and solve problems, not just chase a quick buck. He’s done e-commerce, tech, growth marketing, all with a focus on consumer products that actually matter.

Basically, Boris is one of those founders who’s been through the trenches, YC, multiple startups, and still keeps pushing. His whole vibe is about building, experimenting, and having an effect. The guy’s the real deal. No cap.