Achievements
- Co-founded User Hero, a user research SaaS platform, in 2017
- User Hero joined Y Combinator's S18 batch, a major startup milestone
- Served as Founder and CPO at User Hero, leading product development
- Currently Lead Product Designer at Reforge, impacting global product community
- Diverse background including work at Exploratorium, Public Recreation, and Rebar Art and Design
- Known for leveraging interdisciplinary experience to create social impact solutions
Peep this legend Adam Green
For real, let me enlighten you about Adam Green. This guy’s the real deal in the startup world, and his story is pretty inspiring. So, Adam rolled into YC’s S18 batch, that’s Summer 2018, for those who don’t know, and he’s been crushing it ever since. He’s a true product guy, but not just your average designer. Nah, he’s a total generalist, someone who can build, design, research, and see the bigger social impact picture all at once.
His process started with co-founding User Hero back in 2017, which is this SaaS platform all about user research. Think of it as a complete solution for companies that wanna really understand their users. He took on the role of Founder and CPO there, so he’s been in the trenches building products that actually make a difference. User Hero got into YC, which is a huge stamp of approval, and it’s based in San Francisco, the startup capital of the world.
Adam’s got a crazy diverse background. He’s done everything from working at Exploratorium, that great science museum in San Francisco, to Public Recreation, and even Rebar Art and Design. The guy jumps into different worlds, fitness, urbanism, UX research, and finds ways to connect the dots others miss. That’s his secret: turning weird disciplines into fresh solutions with a real focus on social impact.
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Talk to herNow, he’s currently leading product design at Reforge, which is all about helping other founders and product folks level up. He’s based in Amsterdam now, but his work and influence are totally global. If you ask me, Adam’s story is about more than just building startups. It’s about using a broad skillset to make things better, to challenge the bullshit, and to really push the boundaries of what product design and social impact can do. No Cap, this guy’s trajectory shows that being a generalist and having a wide lens is where the magic happens. He’s not just building stuff; he’s changing the game.

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