ADHEMAR MILANI NETO

Yo, have you heard of Adhemar Milani Neto? The guy’s a straight-up startup beast. He’s the founder and ex-CEO of Kovi, this killer car subscription and rental platform in Latin America. Basically, he jumped into the game back in 2018, built Kovi from scratch, and in no time, the thing blew up. They were part of YC W19, you know, one of the hottest accelerator programs out there, and that really put him on the map.

What’s crazy is how he crushed it raising money. I’m talking over $40 million, maybe even more, from top-tier investors like YC itself, Monashees, GFC, ONEVC, Maya Capital, Valor Capital, the whole squad. Dude knew how to pitch, hustle, and get the bag. And get this, in early 2025, Moove, a big player in mobility, swooped in and bought Kovi to expand in Latin America. That’s some real exit game right there.

But his story didn’t start with startups. Adhemar’s background is solid. He’s worked at giants like Robert Bosch and International Paper, plus he’s been at Bain & Company as a strategy consultant, the real deal. He also spent time at 99, the Brazilian ride-hailing giant that Didi took over, where he was a General Manager. That’s where he got his hands dirty in the mobility space first, understanding the market and consumer needs. It’s like all these pieces came together, his corporate experience, his strategy chops, and his passion for making transportation more accessible.

He’s got an MBA from INSEAD, basically the Harvard of Europe, so he’s got that solid business foundation. But more than that, he’s fueled by purpose, making car ownership more inclusive, flexible, and just plain simple. That’s the heart of his hustle. He’s not just about building businesses; he’s out to change how people move and live.

And he’s not just in it for himself, either. Adhemar is super active as an advisor to early-stage startups, sharing what he’s learned and helping other founders crush it. Married to Natasha, with a dog named Simba, he keeps it real, family and all.

Bottom line: this dude is a prime example of what happens when you combine strategy smarts, real-world hustle, and a genuine mission. His process is all about jumping into the chaos, making bold moves, and pushing to shake up industries. That’s why he’s a total big change in Latin America’s mobility scene, a legit founder who’s not afraid to dream big and actually make it happen.