Alanna Gregory

Spotlight on the one and only Alanna Gregory, this girl is the real deal, a straight-up serial entrepreneur and growth hacker who’s been crushing it across multiple worlds. She’s the kind of person who jumps into stuff headfirst and doesn’t stop until she’s made a real impact.

So, it all started with her at Princeton, where she got her B.S.E. in Operations Research Engineering. That’s basically math and problem-solving on steroids. Right after that, she jumped into the finance world, working at Barclays Capital as an AVP in New Markets Research and launching global electronic trading platforms. Think big, fast, high-stakes stuff, she’s been around the block with finance giants.

But she’s not just about the money. She’s got a passion for tech and startups. She jumped into the scene with Vive, her own baby, an on-demand beauty services marketplace. She co-founded this thing back in YC’s Summer 2015 batch, which is no joke. Raised $3 million in funding, built a platform that’s all about making beauty services super accessible, and basically proved she can turn an idea into a real business. That’s the hustle, taking an idea, building it, and raising serious cash.

But Alanna’s not stopping there. She’s a true growth freak, right now, she’s the Head of Growth at Cash App, one of the hottest fintech apps out there. She’s running customer acquisition, involvement, marketing ops, and growth analytics, managing a nine-figure marketing budget. Holy shit, that’s a lot of zeros. Dude, she’s been crushing it, optimizing massive campaigns, finding new ways to grow users, and basically making sure Cash App stays on top.

And her entrepreneurial mind doesn’t rest. She’s also the managing partner at Constellation, a data-informed growth consultancy. Basically, she’s helping other startups scale and crush it marketing-wise. Plus, she founded Nonpareil Partners, which focuses on scaling businesses and marketing strategies, more proof she lives and breathes growth.

What’s wild is her career spans so many fields, tech, e-commerce, finance, wellness, clean beauty, you name it. She’s worked with Afterpay, Block, and even consulted in Southeast Asia on sustainability projects. She’s got international street cred and a global perspective that fuels her ability to innovate and lead.

On top of all that, she’s a mentor. She’s been at Techstars NY and NYU Tandon’s Startup Launch Pad helping out early-stage entrepreneurs. She’s not just about building her own stuff but lifting others too, she’s all about community and spreading the knowledge.

Basically, Alanna’s story is about someone who’s fearless, relentless, and super smart. She started out solving problems with math, then went into finance to learn how the big players move, and then turned around and built her own tech company that got serious funding. Now she’s at the top of her game in growth and marketing, helping the biggest apps scale even further.

Her process shows you what it really means to start something, jump in, learn fast, and never settle. She’s proof that if you’re passionate, willing to hustle, and have a mind for growth, you can do anything. No Cap, this girl’s a force, and she’s just getting started.