Batch: Achievements
- Founded Circa in 2016, originally as EventGeek, focused on in-person event logistics
- Pivoted Circa during COVID-19 to support virtual and hybrid events, integrating event data into marketing stacks
- Participated in Y Combinator's Summer 2016 batch, gaining early startup validation
- Grew Circa team to 21 employees by 2025, despite pandemic challenges
- Champions product-market fit, measurable growth, and strong company culture including staff development
- Shared insights on managing technical debt and focusing on core features to ensure startup resilience
Check out Alex Patriquin
Nah but seriously, check out Alex Patriquin. This guy’s the real deal in the startup world, straight up. He started Circa back in 2016, but it wasn’t always the slick platform it is now. Originally, he kicked things off as EventGeek, focused on in-person event logistics, pretty niche, right? But then, bam, everything changed during COVID. Instead of sticking to old school events, Alex pivoted hard. He saw the future was virtual, hybrid, and data-informed, so he shifted gears, turning Circa into this badass event marketing CRM that helps demand gen and field marketing teams crush their goals.
He’s based outta Santa Fe, NM, kinda random but cool, shows he’s not just chasing Silicon Valley hype, he’s doing his own thing. Since launching, he’s grown the team to 21 peeps as of 2025, which is pretty impressive considering the pandemic threw a wrench in everyone’s plans. But Alex? He’s a fighter. He’s all about finding product-market fit, making sure the company grows measurable, and keeping the culture tight, staff development, aligning goals, all that good stuff.
What I really dig about him is how he’s been open about the startup grind. He nearly ran out of cash early on, had to learn the hard way about technical debt, and realized focusing on a few key features beats trying to do everything at once. That mindset, that hustle, that willingness to learn and adapt fast, that’s what makes him stand out. He’s not just about building cool tech; he’s about creating a company that actually moves the needle.
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Talk to herAnd get this, he’s big on how tech can speed up enterprise collaboration. He talks about sharing practical data with execs, making sure everyone’s on the same page. That’s the kind of leader who really understands not just the product, but the business behind it.
Bottom line? Alex Patriquin is one of those founders who’s been through the fire, pivoted when it mattered most, and turned his vision into a platform that’s changing the game in event marketing. No Cap, he’s someone to watch because he’s all about growth, culture, and just making shit happen.
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