Howie Liu

Yo, have you heard of Howie Liu? The guy’s a straight-up legend in the no-code world. So, here’s the scoop, he’s the co-founder and CEO of Airtable, which is basically the OG no-code platform that’s changing how people build stuff without needing to be a coding ninja. But his story? Holy shit, it’s a rollercoaster.

Howie’s been into tech since he was a kid, learned programming at 13, like most of us were just figuring out how to not break our computers. By 21, he’s already jumping into startup life with Etacts, a CRM thing he co-founded. And get this, that thing was so good, Salesforce bought it within a year. No joke. That’s when he joined Salesforce to help build out their CRM products, gaining a massive inside look at how enterprise software works (or doesn’t work).

But here’s where it gets wild, instead of riding that gravy train, Howie got inspired. He saw how clunky and rigid enterprise software still was, and he thought, “Yo, there’s gotta be a better way.” So in 2013, he jumps into founding Airtable. The goal? Make software creation super easy, flexible, and accessible for everyone, not just the big tech giants or those with mad coding skills. And man, did he crush it.

Fast forward, Airtable now powers over 250k organizations and is worth billions. All because Howie kept his eye on the prize, building a product that people love, listening to customer feedback, and creating a company culture that’s all about adaptability and high performance. He’s big on product-led growth, meaning he believes in making something so good that people can’t help but tell their friends.

What’s crazy about him? His process shows he’s driven by a real desire to democratize tech. Starting from a kid who learned to code to a CEO leading a unicorn, Howie’s all about breaking down barriers. He’s not just about making money, he wants to change how software works for everyone. That’s why he’s recognized in places like “40 Under 40” and why he’s super active on socials, sharing his vision.

So, in short? Howie Liu is the guy who saw a problem, enterprise software being too rigid and complicated, and decided, “Nah, I’ll build something that anyone can use.” That mindset? That hustle? That’s what makes him the real deal.