Achievements
- Co-founded StyleUp, a Y Combinator Winter 2013 startup focused on personalized fashion advice
- Worked as a fashion editor at Lucky Magazine (Condé Nast), InStyle, and New York Magazine
- Attended MIT Sloan School of Management for her MBA, where she met her co-founder
- Participated in programs at both Y Combinator and Amazon, blending tech and business expertise
- Transitioned from top-tier fashion media to entrepreneurship in the fashion tech space
- Built a scalable, tech-powered platform to make style advice more accessible and personal
Get to know Kendall Herbst
Bet, let me tell you something about Kendall Herbst, this is the kind of story that shows what it really means to jump into the startup world and crush it. So, Kendall’s a total boss in the fashion and tech scene, and her process is straight-up inspiring.
She kicked things off working at the big leagues, Amazon, Conde Nast, InStyle, New York Magazine. Basically, she was deep in the fashion media world, editing and shaping how people see style. But here’s the thing, she wasn’t just about magazines. She’s always been tech-curious, and that’s what pushed her to take a real leap.
Then, she hits the MIT Sloan School of Management for her MBA, and that’s where she meets her co-founder for StyleUp. That’s a big deal, because it shows she’s not just about fashion, she’s got the brains and the hustle to blend tech, business, and style. She’s always thinking bigger, always trying to innovate.
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Talk to herFast forward, she jumps into Y Combinator’s Winter 2013 batch, which is no joke. YC is the real deal, the place where founders go to get legit funding and mentorship. And her startup, StyleUp, is all about personalized fashion advice through daily emails. Basically, she took her media background and turned it into a tech-powered way to help people look good, no bullshit, just real value. That’s the essence of entrepreneurship: seeing a problem, then building a solution that scales.
Her story says a lot about her motivation. She’s not content just being in media, she wants to disrupt it, to bring tech into fashion, to make style advice more accessible and personal. She’s the kind of person who sees a gap, jumps into it, and doesn’t stop till she’s crushed it. Starting something from scratch? That’s her game. She’s always pushing boundaries, never afraid to learn new skills or jump into new environments, from Amazon to YC, she’s about that hustle.
So, in a nutshell, Kendall Herbst is this badass who’s been in media, got her MBA, then took her fashion expertise and turned it into a startup that’s changing how we get style tips. She’s proof that if you combine passion, smarts, and hustle, you can build something real. No Cap, she’s an inspiration for anyone who thinks you gotta pick one thing, she’s living proof you can do both fashion and tech, and do it fucking well.

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