Manar Alkassar

Yo, you gotta hear about Manar Alkassar. This guy’s the real deal in the startup world. He’s been crushing it for over 15 years, no joke. Started and built three companies from scratch, all in tech. Dude’s got that entrepreneurial fire.

So, Manar’s current gig is Kaso, which he co-founded in W22 during YC. It’s a B2B platform that’s changing the game for restaurants in the Middle East. Basically, he’s connecting food spots with suppliers, making food procurement way easier and more digital. Think efficient payments, extended credit, stuff that saves time and cash for everyone. He’s based in Dubai now, pushing hard to make Kaso the go-to in that region. No cap, he’s all about scaling impact through partnerships and funding.

But before Kaso, Manar was running Helpling Middle East, an on-demand home services platform, like Uber for home stuff. He was the CEO there from 2015, really pushing to change how folks get their chores done. And even before that, he was part of Rocket Internet SE as the Head of New Ventures for the Middle East. That’s where he helped launch and grow a bunch of startups, so dude’s got serious experience in the trenches.

And he’s all about jumping into new ideas and scaling them up. He co-founded Qlub, another regional tech startup, and keeps pushing himself to do more.

His background? Dude’s got a solid education, Master’s in Business Innovation from St. Gallen, an MBA from Wake Forest, plus a Master’s in Industrial Engineering and Management from RPTU Kaiserslautern-Landau. Basically, he’s got the brains, but what’s crazy is he’s all about action. This guy’s process screams motivation to build, disrupt, and make a real impact.

Manar’s story is about more than just startups. It’s about pushing boundaries, solving real problems, and never settling. From home services to food supply chains, he’s a guy who sees gaps and jumps right in. His experience shows he’s relentless, super adaptable, and totally committed to changing the game in MENA and beyond.

Bottom line: Manar Alkassar is one of those founders who’s been through the grind, learned what works, and now is out here building the stuff that matters. He’s not just chasing tech fame, he’s shaping industries and making a difference. That’s why he’s a name to watch.