Oriol Hernandez i Fajula

Yo, have you heard about Oriol Hernandez i Fajula? Dude’s the real deal. He’s a YC S22 guy, the co-founder and CEO of REVER, a startup totally crushing it in the e-commerce world right now. Basically, he’s on a mission to fix one of the biggest pain points online shopping – returns. You know how annoying and slow it is to get your money back or deal with those endless return labels? Oriol and his team are changing all that. They built a platform that makes refunds instant, automates label stuff, and even gives retailers analytics on customer behavior. No more bullshit, just fast, smooth returns.

But his story’s way deeper than just that. Before jumping into the startup game, Oriol was grinding in finance and consulting. Dude worked at Bank of America Merrill Lynch, then BCG, and even did some VC at BlackWood Capital. So he’s been in the trenches, understanding how big money moves, how businesses operate, and what really bugs them when it comes to logistics and customer retention. That background? It’s what gave him the smarts to spot how outdated the e-comm returns process is and decide to do something about it.

He’s got a serious academic background too – studied at HEC Paris, IESE, and got an engineering degree from Universitat Politècnica de Catalunya. Plus, he’s got language skills and a bunch of certifications, even a basketball coaching license (which is kinda sick – dude’s got drive everywhere). Basically, he’s a mix of serious brains, hustle, and a no-bullshit attitude.

Now he’s based in Barcelona with REVER, which is growing fast – 11 to 50 people already. They’re positioning themselves as the complete solution for online returns, and they just raised $7.5 million to speed up their software even more. That’s no small feat. It shows he’s not just dreaming – he’s out here building something that could totally shake up how e-commerce handles returns.

What’s wild about Oriol is how his past screams motivation. Dude didn’t just stumble into startups; he’s been in finance, consulting, VC – all high-stakes, complex fields. But he saw an inefficiency, a real problem, and decided to jump in, build a team, and fix it. That’s what entrepreneurs do – they see a problem, get pissed off enough to do something, and then crush it. And honestly, that’s why he’s important – he’s not just making money; he’s redefining a huge part of online shopping that everyone hates but no one’s fixed until now.

Long story short? Oriol’s a startup guy with serious brains, real-world experience, and the hustle to back it all up. He’s out here making e-commerce better, faster, smarter – no cap.