Pauline Roteta

Here’s why you should know about Pauline Roteta. This chick is the real deal. She’s a YC S22 alum, and she’s crushing it as the CEO and co-founder of Pasito, this killer HR-tech startup that’s all about making employee benefits way smarter and cheaper for both companies and the workers. Like, she saw a gap in the benefits world and jumped in with both feet. And get this-Pasito just raised a sweet $3.25 million in seed funding from big names like Google, YC itself, Core Innovation, and FiDi Ventures. No cap, that’s impressive.

Before all this, Pauline was deep in the finance game, working at BlackRock, the biggest investment manager on the planet. She was a Senior Investor and Portfolio Manager there, so she’s got serious money chops. She’s got her CFA and CFP, so she’s legit in the finance world. But she didn’t stop there-she’s a total builder, a leader, and an investor who’s all about pushing boundaries. She’s also a fierce advocate for women in finance and proudly Latinx, which says a lot about her vibe-she’s about breaking barriers and making shit happen.

So, what’s her story? She’s someone who’s been around the block in traditional finance but saw the bullshit and the inefficiencies. Instead of just talking about it, she jumped into startup land to fix it. With Pasito, she’s using her background to build something that really matters-helping companies and employees guide benefits in a way that’s transparent and cost-works well. She co-founded Pasito with Ignacio, who came from Amazon Alexa, and Julie, who’s got a background at MyCase and AppFolio. These folks are the real deal, and their combined experience makes Pasito a force.

What’s crazy is how she raised funding-she didn’t just pitch a deck and hope for the best. She focused on demos and her vision, showing investors what Pasito could actually do. That hands-on, no bullshit approach got her support from giants like Google and YC. That says a lot about her character-she’s confident, she knows her shit, and she’s not afraid to get her hands dirty.

Overall, Pauline’s story is about someone who’s not afraid to disrupt the status quo. She’s got the finance pedigree, the startup hustle, and the heart to make a real difference. She’s proving that with the right vision, hustle, and a little bit of guts, you can turn your ideas into something huge. She’s a leader to watch, and honestly, she’s inspiring as hell.