Per Cromwell

Straight up, let me put you on to Per Cromwell, the dude’s a total legend in the startup game. He’s Swedish, but his story? It’s like a wild ride through innovation and hustle. He’s part of the YC S15 batch, which, for those who don’t know, is basically the coolest startup incubator out there, it’s where the real deal founders get their start.

Per’s been all over the place, but what’s crazy is how he’s been chasing the future from day one. He kicked things off with Wheelys Café, think coffee carts that are mobile, eco-friendly, and totally shaking up how we grab our morning brew. It’s like, he saw the usual café scene and said, “Nah, let’s do it smarter, cleaner, faster.” That got him into YC, which says a lot, YC only backs people who are really onto something.

But he didn’t stop there. He also co-founded The Moby Mart, which is honestly straight out of sci-fi, a mobile store that’s autonomous, staffless, and packed with AI and IoT tech. Basically, he’s building the future of retail right now. No cashiers, no lines, just pure tech magic making shopping way more smooth. The guy’s all about blending tech and daily life, making it easier, cooler, more original.

Before all that, he was into some wild creative stuff with Studio Total, a Swedish agency known for pulling off crazy marketing stunts and pushing boundaries. Basically, Per’s always been about bold ideas, whether it’s a coffee cart or a futuristic store or wild campaigns. He’s someone who doesn’t buy into bullshit, he jumps into projects that challenge norms and invent new ways to do stuff.

And he’s also involved in some projects called T and T5, which are about tech-driven retail and mobility solutions, so it’s clear he’s in the game of rethinking how we move and shop. Plus, he’s a founding member of The Nordic Society for Invention and Discovery, a place where crazy ideas and weird inventions get a shot. That’s who he is: all about pushing boundaries, inventing new things, and making shit happen.

What does all this say about him? It’s simple, he’s insanely motivated to build the future, to disrupt the boring and replace it with cool, tech-powered solutions. He’s not into just making money; he’s about creating stuff that changes how we live. He’s been jumping from one original idea to the next, always with that entrepreneurial fire. His process shows that starting something isn’t about the easy route, it’s about vision, guts, and a never-ending drive to invent.

Long story short, Per Cromwell is one of those guys who’s been crushing it behind the scenes, building the future of retail, mobility, and invention. The guy’s a true innovator, and honestly, I think we’re just getting started seeing what he’s got coming next.