Raphael Capelão

Buckle up, cause I’m bout to tell you about Raphael Capelão – the guy’s a straight-up legend in the creator economy game. So, he jumped into the startup world pretty early, and by 2020, he co-founded Hubla out of São Paulo. Think of Hubla like the Shopify for creators – but way more focused on people selling courses, memberships, communities, digital stuff. Basically, he saw how creators were out there trying to monetize their skills and knew there had to be a better way.

Raphael’s whole vibe is about empowering creators to make real money without bullshit. The platform lets them build these online businesses super easily, especially leveraging group chat apps like WhatsApp and Telegram – which, let’s be honest, are the real deal for engaging audiences nowadays. And dude, some of the top creators using Hubla are crushing it – pulling in over $8 million a year. That’s no cap.

What’s wild is that Raphael isn’t just some random founder throwing up a platform. He’s been deep in the trenches with Hubla, wearing multiple hats – sometimes called CEO, sometimes COO – but always the guy pushing the mission forward. His experience with Hubla and the YC badge from S20? That’s a huge deal. It shows he’s got that grit and vision that VC folks and the creator community both respect.

Honestly, his process screams passion for making creator entrepreneurship accessible and expandable. It’s about changing the game for people who wanna turn their passion into a legit business, plain and simple. He saw creators struggling to monetize and built a solution that’s now the backbone for some serious income.

So yeah, Raphael’s the real deal. A tech guy with a mission, who jumped into the startup world, crushed it with Hubla, and is now empowering a new wave of creators to make bank. No bullshit, he’s one to watch.