Batch: Achievements
- Co-founded and is the COO of Simetrik, a financial automation platform using AI for reconciliation and data management
- Raised over $100M in funding, including $20M Series A in 2022 and $55M Series B in 2024
- Y Combinator W18 alum, helping legitimize his startup journey
- Pivoted from e-commerce to fintech, transforming Simetrik into a global industry leader
- Worked at Effort Colombia, supporting high-growth startups in scaling and tech development
- Joined the Effort Network in 2023, strengthening his role in the Latin American startup scene
The deal with Santiago Gomez
Buckle up, cause I’m bout to tell you about Santiago Gomez, this guy’s the real deal in the startup world. So, he’s a Colombian dude, studied business at Universidad de los Andes, pretty sharp, ya know? Started out with Ropeo, a cool e-commerce thing, and he was the Chief Marketing Officer there. But the crazy part? He jumped into the big leagues with Simetrik, which is now this massive financial automation platform that uses AI for reconciliation and data stuff, total big change for big companies worldwide.
Santiago’s process is wild, he’s a YC alum from the W18 batch, which means he’s legit in the startup scene. After pivoting from Ropeo, he co-founded Simetrik, and man, they crushed it. He’s been the COO from day one, and he’s been the driving force behind raising over $100 million in funding. That’s no joke, $20M in Series A and then a massive $55M Series B in 2024. Like, talk about making moves.
What’s pretty inspiring is how he’s all about supporting startups at every stage. Before all this, he worked at Effort Colombia, helping high-growth startups scale up. He’s the real deal, focused on lifting others just as much as his own success. Joined the Effort Network with Simetrik in 2023, so he’s fully plugged into the Latin American startup scene now.
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Talk to herThe thing that stands out about Santiago? It’s his hustle and how he’s always pivoting and pushing boundaries. Started out in e-commerce, then jumped into fintech with Simetrik, and he’s been all about using tech to shake up industries. His story screams perseverance and vision, he’s someone who sees a challenge, jumps into it, and doesn’t stop till he’s crushed it.
Bottom line? Santiago Gomez is one of those founders who’s not just in it for the money, he’s genuinely about solving real problems with tech, helping others grow, and having an effect. The dude’s a powerhouse, and his process shows that if you’re willing to pivot, hustle, and stay true to your vision, you can go from a Colombian startup kid to a VC-funded boss in a few years. No Cap, he’s the kind of guy you wanna watch because he’s just getting started.
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