Tanvi Surti

Facts, let me break it down about Tanvi Surti – this absolute boss in the startup world. She’s the CEO and co-founder of Luca, a YC W23 alum, and trust me, this girl is no joke. She’s been crushing it in the tech game for a minute. Before Luca, she spent over ten years building killer product teams at Uber and Microsoft. Imagine that – working on pricing algorithms, marketplace stuff, transaction economics – all the behind-the-scenes magic that makes big tech tick.

At Uber, she didn’t just work there; she helped crank out changing pricing tech that raked in over a billion bucks in margins. Yeah, billions. That’s the kind of scale we’re talking about. She knows how to use machine learning and data to get real results, and now she’s taking all that mad skill and applying it to retail with Luca. Luca is basically a modern pricing engine, helping retailers manage prices across all channels – and they’re already pulling in over $50 million for their clients. No cap.

What makes Tanvi stand out? She’s super data-informed, but she also believes strongly in the power of in-person work and building real support systems for founders. She’s big on mental health, well-being, and making sure startups don’t burn out trying to grow fast. She’s also shared insights on fundraising, especially how YC speeds up the whole investor-founder matchmaking process – she’s all about efficiency and making smart moves.

She’s based in San Francisco, obviously, and she’s all about product management, marketplaces, and just always learning new shit. Her process isn’t just about tech for tech’s sake – it’s about using her skills to solve real problems at scale and push the boundaries of what’s possible. She’s the kind of founder who’s been through the trenches, crushed it at giants like Uber, and now is building something that could really change how retailers price stuff.

Bottom line? Tanvi Surti’s story is about hustle, smarts, and using your experience to make a real impact. She’s proof that even after a decade of working at the top, you can jump into the startup game, get YC-backed, and build something that’s not just cool but also super useful. If you wanna see what a tech pro turned founder looks like, she’s the real deal.