Eddy Lu

Yo, you gotta hear about Eddy Lu. This guy’s the real deal in the startup world. So, he’s the co-founder and CEO of GOAT Group – yeah, that massive sneaker and fashion marketplace that’s now a unicorn with over 50 million members. No cap, he crushed it. But his story’s way more than just sneakers.

Eddy jumped into the game back in W11 with Y Combinator – that’s the famous startup accelerator. Before GOAT, he had this other thing called GrubWithUs, which he pivoted from. That’s actually a big part of his vibe – he’s super resilient and not afraid to switch gears if something’s not working. That’s probably why GOAT took off. He’s got this knack for hustling, figuring out what works, and then going all-in.

Before all that, he did some pretty solid corporate stints. Worked at Lehman Brothers in equity research, then at Deloitte as a consultant. Basically, he’s got a solid tech and finance background, but what really stands out is his entrepreneurial spirit. He’s owned Beard Papas, which is this popular Japanese cream puff shop – so he’s no stranger to building brands from the ground up.

He studied computer science at Berkeley – so he’s got that tech brain, which clearly helps him crush it in the digital space. But what’s really inspiring is his process. From big finance and consulting to jumping into YC, then pivoting and building GOAT into the powerhouse it is today. You can tell he’s got this mix of operational rigor, resilience, and a willingness to take risks – the kind of qualities that separate the winners from the rest.

Honestly, Eddy’s story says a lot about what it takes to start something big. It’s about being flexible, resilient, and not being afraid to pivot – even if you’ve already had some wins. His background shows he’s not just lucky; he’s smart, gritty, and always ready to learn and adapt. That’s the kind of leader who can turn a vision into a billion-dollar empire, and he’s just getting started.

If you want to see what it means to really hustle in the startup world, look no further than Eddy Lu. He’s the perfect example of how grit, smarts, and a willingness to pivot can create something legendary.