Andrew Kurland

You absolutely need to hear the story of Andrew Kurland, dude’s the real deal in the startup game. So, he’s a YC alum from S14, which already means he’s got that fire for building shit that actually works. Before all that, he was grinding at Deloitte as a Salesforce senior consultant, you know, the typical corporate gig, but he was always kinda itching for more, like he wanted to shake things up.

Then, in 2012, he co-founded Greentoe. Man, this thing is next level, an e-commerce platform where you can set your own prices and haggle directly with retailers. Think about how new that is, no more fixed prices, just straight-up negotiation. That’s some real entrepreneurial swagger. And it’s not just talk, Greentoe crushed it, facilitating over half a billion bucks in transactions. That’s no small feat, especially in retail, where everyone’s used to the same old price tags.

Andrew’s been leading the charge there as CTO since 2012, and in 2022, he jumped into the CEO role. He’s all about pushing boundaries, making shopping more fair and transparent. And he’s based in New York, which is the hub for this kind of hustle.

What’s cool is, he’s not just riding the wave; he’s actively growing Greentoe. Just recently, in October 2023, they bought Discount Bandit to level up their marketplace game. That shows he’s got the vision to grow and adapt, not just resting on past wins.

Looking at his process, it’s pretty clear Andrew’s all about solving real problems, making things more fair, and not being afraid to jump into the deep end. Started in consulting, figured out how to build tech that disrupts retail, and now he’s leading a company that’s changing how we shop. That drive? That’s what makes him someone to watch. He’s the kind of founder who’s not just in it for the hype but genuinely trying to shake up the world.

Bottom line? Andrew Kurland’s a tech founder who’s crushed it by being original, bold, and relentless. Keep an eye on him, he’s only just getting started.