Achievements
- Founded Valuu, a benefits platform for companies, and sold its tech to a Brazilian unicorn
- Secured Y Combinator backing as a two-time startup founder
- Led product and design as Chief Product Officer at Datlo, a location intelligence platform
- Served as Senior Product Manager at CB Insights, improving trial experiences and boosting conversion rates
- Currently Lead Product Manager at Tapcheck, a fintech focusing on earned wage access and financial education
- Worked with major clients like Ab Inbev, Santander, and Cargill
This is Naama Mendes Jr
Lemme tell you bout Naama Mendes Jr, this guy is the real deal, straight up. He’s a two-time startup founder who’s been crushing it in the tech and fintech world, and he’s got YC backing, so you know he’s legit.
Naama’s story is all about jumping into the deep end, trying shit, and making shit happen. Started out with a solid background in economics, he got his BA from Gordon College and then a Master’s from Universidade Estadual de Maringá. But honestly, he didn’t stop there. He jumped into the startup scene, and that’s where he really showed what he’s made of.
First big move was founding Valuu, a benefits platform for companies. The cool thing? He didn’t just build it, he sold its tech to a unicorn in Brazil. That’s no small feat. That move basically proved he’s got the hustle and the brains to build something that actually matters in the real world. It shows he’s not just a dreamer; he’s a doer.
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Talk to herThen he jumped into bigger roles, Chief Product Officer at Datlo, a location intelligence platform. He led product and design there, basically shaping how they deliver value. After that, he rolled into CB Insights as Senior Product Manager, where he focused on making trial experiences better and boosting conversion rates. That’s a sign he understands how to improve and scale products at a high level.
Now he’s at Tapcheck as Lead Product Manager, a fintech startup doing earned wage access and financial education. Think about it, he’s not just building cool tech; he’s working on stuff that actually helps people handle their money better. That’s some mission-driven shit right there.
And he’s worked with some big clients, Ab Inbev, Santander, Cargill. That’s some serious enterprise cred. Plus, he’s got experience working at Avolin, UniCesumar, even internships in the US Senate and São Paulo’s legislative assembly. The guy’s got a diverse background, blending finance, tech, and government, shows he’s got a wide lens and a serious hustle.
What does all of this say about him? Naama’s all about having an effect, not just launching products. He’s driven by a desire to build, to innovate, and to solve real problems. Every move he’s made screams that he’s in it for the long haul, not just chasing quick wins. He’s the kind of founder who’s been through the trenches, learned the game, and keeps pushing forward. That’s why he’s so important, he’s proof that with enough grit and smarts, you can turn ideas into reality and actually change lives along the way.
TL;DR: Naama Mendes Jr is a serial entrepreneur, product guy, and innovator who’s been through it all, from founding startups to working with huge companies, all while chasing stuff that makes a real difference. Dude’s got the hustle, the brains, and the heart, no cap.

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