Landon Fielding

Okay, so here’s the story on Landon Fielding, the guy’s a straight-up legend in the startup scene. So, Landon’s from Salt Lake City, and he’s all about that hustle life. He kicked things off with a solid background in benefits and marketing, studied at Utah and BYU, so he’s got that legit biz smarts. But what really sets him apart is how he jumped from all those gigs into building something totally his own.

Back in 2020, he co-founded Brite with Jake Parkinson and Colton Shields. Brite’s that cool software that helps employees actually understand their benefits, you know, insurance, health stuff, instead of getting lost in the jargon. It’s like a Netflix for benefits, super user-friendly. They did their thing in YC S21, which is no joke, that’s where the real startups get their wings. And get this, they raised over $1.5 million in seed funding, which is pretty impressive for a company still figuring things out.

Before all that, Landon was deep in the benefits world at GBS Benefits, working as a Benefits Consultant and Broker. That’s where he learned the ins and outs of the industry, what people struggle with, what they need, what’s bullshit and what’s legit. So, when he jumped into Brite, he wasn’t just throwing ideas at the wall. He knew the pain points firsthand, and that’s why Brite’s product hits so hard, it’s built on real industry experience.

What’s crazy is how he’s all about the customer. The dude’s super conservative in business, he’s not chasing quick wins. Instead, he’s laser-focused on retention. As of 2022, Brite had zero percent churn, like, nobody’s leaving. That’s rare as hell in SaaS. It’s clear he’s not just in it for the tech; he’s all about building something people trust and rely on.

And beyond the biz hustle? Landon’s a family guy, a dad of four. He loves skiing and outdoor stuff, so he’s grounded but also crushing it professionally. His process from working at big benefits firms to building a YC-backed startup shows he’s got that entrepreneurial fire, he saw a problem, jumped into it, and crushed it because he knew the industry inside out.

Bottom line, Landon’s the real deal. He’s proof that if you combine industry knowledge, a clear vision, and a focus on your customer, you can build something that sticks. He’s not just another founder; he’s one of those guys who’s changing the way people think about employee benefits. No Cap, he’s a big part of the new wave of startup founders who actually be productive and do it with purpose.