Jeffrey Liu

Yo, you gotta hear about Jeffrey Liu. This guy’s the real deal in the startup game. He’s been around the block, crushed it in tech, finance, and fitness, and now he’s all about shaking up how digital businesses in Asia get funded.

So, Jeffrey’s a YC W20 alum, which is no small feat. That’s where he really started to level up. Before that, he jumped into a bunch of different gigs, worked at Lehman Brothers in investment banking, then moved into investment roles at Toccata Capital and Victory Park Capital. Basically, he’s got a solid finance backbone. But what’s cool is, he didn’t just stick to finance. He’s all about building stuff and making it work.

He co-founded BeachMint early on, where he led Corporate Development and Business Intelligence. That’s where he cut his teeth on scaling businesses and understanding what makes startups tick. Then he jumped into GuavaPass, a fitness subscription service that went big across Asia and the Middle East. The thing was, GuavaPass grew like crazy, hitting 12 markets before being acquired by ClassPass in 2018. That’s a legit exit, no cap. It shows he knows how to build something real, scale it fast, and get the hell out when the time’s right.

But here’s where it gets even cooler, in 2019, he co-founded Jenfi, which is basically a fintech for digital businesses in Asia. They’re doing revenue-based financing, which is a game changer. Instead of traditional loans, they give money to startups and get paid back as those companies grow. It’s super original, especially in a region where access to growth capital is still kinda tricky. Jeffrey’s now based in Singapore, but his whole vibe is about pushing boundaries, making stuff happen, and helping others do the same.

What does all this say about him? Honestly, he’s got that relentless startup hustle. He’s never just doing one thing, he jumps into new markets, new ideas, new tech. His whole process screams motivation: he’s driven to build, to scale, to innovate. He’s a guy who saw gaps in the market, whether it was fitness, finance, or whatever’s next, and just went after it. The dude’s got operational chops, deep financial smarts, and a real passion for empowering digital businesses in Asia.

Bottom line: Jeffrey Liu is one of those founders who’s been in the trenches, learned the ropes, and now is out here changing the game. He’s proof that with hustle, smarts, and no bullshit attitude, you can take startups from zero to hero. And honestly, he’s just getting started.