Achievements
- Co-founded and leads Jenfi, a Y Combinator-backed fintech providing revenue-based financing in Asia
- Built and scaled GuavaPass to 12 markets across Asia and Middle East before its acquisition by ClassPass in 2018
- Participated in Y Combinator's Winter 2020 batch, raising significant funding for Jenfi’s automated business loans in Southeast Asia
- Has a strong background in finance and operations with experience at Lehman Brothers, Victory Park Capital, and BeachMint
- Holds an MBA from the University of Chicago Booth School of Business
What's up with Jeffrey Liu
Listen up about Jeffrey Liu – the dude’s the real deal in the fintech world right now. So, he’s part of YC’s S24 batch, which means he’s crushing it with Jenfi, a fintech startup that’s all about giving digital businesses in Asia a leg up with revenue-based financing. Basically, he’s helping companies grow without the usual BS of crazy loans or equity deals. That’s some advanced stuff.
But here’s the story before Jenfi. Jeffrey’s been around the block a few times. He was CEO and co-founder of GuavaPass – a fitness subscription service that went big across 12 markets in Asia and the Middle East. That thing got bought by ClassPass in 2018, so he’s clearly got that startup hustle. The guy’s been through the grind, knows how to scale, and understands what it takes to build something that actually sticks.
His background? It’s not just fluff. He’s got serious chops in operations and finance. Worked at BeachMint doing corporate stuff, then jumped into hedge funds at Victory Park Capital – so he’s no stranger to money and risk. Before that, he was at Lehman Brothers in investment banking, which is basically startup boot camp in the finance world. That mix of finance, operations, and scaling startups? That’s why he’s so sharp at making fintech solutions that actually work.
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Talk to herAnd get this – he’s got an MBA from Chicago Booth, which is one of the top biz schools, so he’s got the brains and the street smarts. When he launched Jenfi in 2019, he knew his stuff. YC’s Winter 2020 batch was a big step, and since then, he’s been raising serious cash to push his vision of automated business loans in Southeast Asia. The dude’s all about making finance accessible and simple for digital companies that are just getting started.
But what really stands out about Jeffrey? It’s his vibe. He’s all about balance – knows startup life’s a rollercoaster, but he’s big on keeping relationships tight and staying adaptable. That’s why he’s been able to jump from fitness to fintech and keep crushing it. His process screams motivation: he’s not just chasing the money; he’s driven by a real desire to solve problems and make an impact.
Long story short? Jeffrey Liu‘s a guy who’s been through the hustle – from banking to fitness to fintech – and now he’s shaping the future of business funding in Asia. He’s the guy you want to watch if you’re into startups that actually change the game and aren’t just riding the hype. No Cap, he’s the real deal.

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