Andres Felipe Diaz

Here’s someone who’s absolutely crushing it. Andres Felipe Diaz. The guy’s a straight-up startup beast from Colombia who’s been crushing it in the digital game forever. He’s the CEO and co-founder of Makrwatch, a company that’s all about helping D2C brands blow up their user base on YouTube through influencer marketing. Think about it, this dude figured out how to connect brands with YouTube creators, and now they’ve processed millions in billings and support thousands of creators across 60+ countries. No cap, that’s pretty damn impressive.

But his story didn’t start there. Andres jumped into the startup scene back in YC W15 with Themidgame, an influencer marketing platform that linked brands with social media influencers. That experience? It’s where he cut his teeth in digital marketing and saw the power of social media to make a difference. That batch at YC? It’s a badge of honor, and it shows he’s always been in the mix, trying to build stuff that actually moves the needle.

Before all that, he’s got a solid background in telecom engineering from Universidad ICESI, dude’s technically sharp, but what really drives him is building stuff that connects people. He’s dipped his toes in a bunch of different ventures: Handmade Cultures, where he teamed up with an Indigenous Wayúu family to sell handmade bags online, that’s some real social impact mixed with commerce. Then there’s Las Ricuras, a campus food biz, and Psidium Mobile Marketing, which shows he’s always experimenting, always trying to find new ways to hustle.

What’s crazy is, this guy’s not just about the hustle. He’s got a vision for how digital marketing and creator economies can change the game, and he’s been at the forefront of that. Starting in Colombia, then jumping into YC, then building a global remote team, Andres embodies the modern entrepreneur who’s not limited by geography or traditional ways. He’s all about scaling, supporting creators, and making the digital world work for brands and people alike.

Honestly, what I see in Andres is a guy who’s deeply motivated by building bridges, between brands and consumers, creators and audiences, tradition and innovation. He’s not in it just for the grind; he genuinely believes in the power of community and culture, which is clear from his projects. His process? It’s about jumping into the deep end, learning fast, and then taking those lessons to build something that’s actually changing the game.

So yeah, Andres Felipe Diaz is a real deal, a tech entrepreneur who’s not afraid to get his hands dirty, who’s always looking to push boundaries, and who’s got the pedigree, the vision, and the hustle to keep making waves. That’s why he’s someone to watch.