Anna Berger

Can’t sleep on Anna Berger. This girl is the real deal in the startup world, and her story’s pretty damn inspiring. So she’s part of YC’s S23 batch-meaning she crushed it in the hottest startup incubator out there. She’s the co-founder and CEO of Trayd, which is basically trying to fix the nightmare that is construction back-office shit. You know, payroll, payments, all that BS that slows down projects and makes everyone’s life harder.

What’s crazy is she got this idea after seeing her dad’s construction biz struggle with payroll and admin chaos. Instead of just complaining, she jumped into the scene with a tech solution. Trayd is all about modernizing construction workforce management-think automation of payroll, compliance checks, time-tracking, and even stuff like earned wage access. Basically, making construction jobs smoother, faster, and way less bullshit.

Before all this, Anna wasn’t just about construction. She’s got a pretty diverse background-she worked in global marketing at Marriott and even co-founded a video dating app called Curtn, backed by big names like Sam Altman and Joel Simkhai. She’s got a BA in Industrial and Organizational Psychology from City University London, so she’s always been into understanding people and systems-that’s probably what fuels her passion for making work better.

She’s based in NYC, but her experience spans digital media, hospitality, and tech startups. That mix makes her super versatile and keeps her sharp. And get this-her startup, Trayd, is backed by some heavy hitters like Suffolk Technologies, Bloomberg Beta, and Y Combinator itself. The fact that YC took her in shows she’s got the skills and vision to really shake up an industry nobody else has cracked yet.

What does this all say about her? Honestly, she’s driven by seeing problems firsthand and then jumping in to fix them. She’s not just talking; she’s building real solutions for real-world issues. Her process screams one thing: she’s motivated by making things better, and she’s not afraid to get her hands dirty. She saw a problem in her family’s business, and instead of shrugging it off, she turned it into a full-blown startup. That’s the mindset of a true entrepreneur-seeing gaps others ignore, then going all-in to solve them.

So yeah, Anna Berger is one of those founders who’s all about making real impact, not just tech for tech’s sake. She’s fixing problems that actually matter, backed by hustle and smarts to make it happen. She’s got the experience, the vision, and the backing to seriously shake up how construction companies operate. No cap-she’s someone to watch.