Antonia San Martin

Ight, so here’s the deal with Antonia San Martín – this is a total badass in the startup world. She’s the CEO and co-founder of Plutto, a killer software company that’s changing the game for small businesses in Latin America. Basically, they do digital background checks, helping financial institutions verify their clients faster and way more smoothly. Imagine cutting through all that bullshit manual stuff – that’s what she’s crushing.

But her story’s way more than just that. Antonia’s process started way before Plutto. She’s got a solid background working at big names like Nike, Heineken, and CCU, plus she was at Milla Travel. She jumped into entrepreneurship early, launching a travel management startup before COVID hit. She got an offer to sell it, but she was like, “Nah, I’m good,” and decided to keep it. That shows she’s not just chasing quick wins – she’s in it for the long haul.

Fast forward, she co-founded Plutto, which got into Y Combinator – the real deal in startup circles. That’s where things got serious. They’re focused on automating KYB (Know Your Business) stuff, making B2B onboarding in regulated industries way faster and less bullshit. It’s a huge problem, and she’s solving it with tech, which is super smart. Plutto was also accelerated by Platanus Ventures, so she’s got solid backing and validation from the best in Latin America.

What’s cool is she’s based out of Mexico City, but her company’s HQ is in Santiago, Chile – shows she’s got that Latin American hustle, no borders. She’s all about making a real impact, streamlining processes that used to take ages, and empowering small businesses with legit tech.

Honestly, her story is about resilience, smarts, and a real desire to solve problems that matter. She’s not just building a cool startup – she’s out here changing the game for her region, and she’s doing it with hustle, guts, and a clear vision. No Cap, she’s one to watch.