Achievements
- Recognized as a Forbes '30 Under 30' in enterprise tech in 2015
- Co-founded and led Partnered, a Y Combinator-backed platform connecting brands with startups to automate biz dev
- Helped over 200 major brands including Coca-Cola, L'Oreal, and Nestle build startup partnerships
- Held executive roles at CNN (VP of Digital Brand Strategy), Warner Bros Discovery (VP, Client Sales), and State Farm (Director of Media and Partnerships)
- Completed Y Combinator's Summer 2012 batch
- Received the Cynopsis Growing Star Award in 2019
Y'all need to know Baldwin Cunningham
Meet the absolute unit that is Baldwin Cunningham – dude’s a straight-up startup beast. He’s from the S12 Y Combinator batch, which is already a big deal, right? But what’s crazy is his process. Started out in media, he’s got stints at CNN, Warner Bros Discovery, and even State Farm. Like, he’s been around big names, steering digital strategy, crushing revenue models, all that big-media shit.
But here’s where it gets interesting. Baldwin jumps into the startup world, co-founds Partnered. This isn’t just some side hustle, this thing is backed by YC, which is basically the gold standard for startups. Partnered’s whole deal? Connecting top brands like Coca-Cola, L’Oreal, Nestle with original startups to automate biz dev and collaboration. Basically, he built a platform that makes partnerships easier and faster, huge for brands and startups alike.
And no cap, he crushed it. Forbes named him a ’30 Under 30′ in enterprise tech back in 2015. That’s a big deal, especially considering he was only in his early 20s at the time. He helped over 200 major brands make real moves with startups. That’s not just hustle; that’s impact.
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Talk to herWhat does that say about him? It’s simple, Baldwin’s all about building bridges. He’s been in the trenches of media and branding, then saw the startup world and said, “Yo, we can do this better,” and went all-in. His whole career screams hustle, innovation, and a deep understanding of how to connect big players with fresh ideas.
He’s also been recognized beyond Forbes, got the Cynopsis Growing Star Award in 2019 and was named one of Bumble Biz’s Most Inspiring New Yorkers. That’s proof he’s not just talking; he’s actually making waves.
So, what’s the core? Baldwin’s a guy who’s been around the block, knows how to scale, and isn’t afraid to jump into new tech and ideas. His story is about using his media savvy and startup grind to build something that actually changes how brands and startups work together. Honestly, he’s the real deal, someone who’s not just doing it for the fame but because he genuinely wants to make a difference in the way biz and innovation collide.

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