Achievements
- Founded Smartcuts, a no-code browser automation tool, backed by Y Combinator W21, SignalFire, and top investors
- Co-founded Lever, an applicant tracking system, in 2012, which was acquired by Employ Inc
- Part of Y Combinator's W21 batch, one of the most competitive startup cohorts
- Built products that focus on automation and user-driven design to improve productivity
- Involved with organizations like Global Shapers SF, SignalFire, and McKinsey, emphasizing impact and innovation
- Based in New York, with a history of working in California's tech scene
We love Brian Noguchi
Okay, so here’s the story on Brian Noguchi – this guy is the real deal in the startup world, no cap. He’s a serial entrepreneur who’s been crushing it since way back. Dude’s all about building tools that make life easier, faster, smarter. It’s like he lives to automate and improve stuff, which honestly is what separates the winners from the rest.
So, Brian’s story kicks off with some serious creds. He was part of YC’s W21 batch – that’s the Winter ’21 cohort, super competitive. Before that, he’s been involved with a bunch of projects and companies, like Smartcuts, Lab79, SignalFire, and even McKinsey – you know, the big league. But the highlight reel? He’s best known for founding Smartcuts and co-founding Lever.
Smartcuts? That’s his baby from 2019. It’s a Chrome extension that automates browser actions – no-code stuff that saves mad time. Basically, he saw how boring repetitive clicks and keystrokes were, and he built a tool that lets anyone automate that shit. Supported by YC, SignalFire, and big names like Firebase and Lyft founders, that thing’s legit. Smartcuts is all about user-driven design – making complex automation super simple for regular folks and orgs.
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Talk to herNow, Lever? That’s a beast. Brian co-founded it back in 2012. It’s an applicant tracking system – you know, the tool HR teams use to manage hiring. That thing was so good, it got bought by Employ Inc, which is a pretty big win. It’s clear Brian isn’t just about quick wins; he’s all about building products that actually change the game, scale like crazy, and stick around for the long haul.
Here’s what’s dope about him: his process screams motivation. dude jumped into startups early, played the long game, and kept pushing boundaries. Whether it’s automating clicks or revolutionizing hiring, he’s all about making things more fast, more accessible. His work with groups like Global Shapers SF and Energy Crossroads shows he’s not just in it for the fame – he cares about impact, about making the world better in some way.
And he’s not just rolling solo. He’s connected with some of the coolest orgs, VC funds, and communities – always looking for how tech can solve real problems. That’s his vibe: build tools that people actually use, that make their lives easier, that push productivity to the next level.
Where’s he based now? New York. But he’s been around – California, tech hubs, you name it. The guy’s got that startup hustle DNA, and it’s clear he’s not stopping anytime soon. His story? It’s about constant creation, relentless pursuit of better, no bullshit. He’s the kind of guy who sees a problem and builds a solution that’s simple, elegant, and effective. That’s why he’s so important in this space – he’s not just talking about innovation, he’s actually making it happen.
Bottom line? Brian Noguchi is a builder, a disruptor, a guy who’s been in the trenches, and who keeps pushing the envelope. If you’re into startups, automation, or just want to see what real impact looks like, he’s definitely someone to watch.

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