Carlos Saavedra

Hold up, you need to know about Carlos Saavedra. This guy’s the real deal in the startup game, especially if you’re into digital marketing and the creator economy. Dude’s Colombian, and he’s been grinding since 2004, starting out at Psidium Mobile Marketing. That’s like his first step into the tech world, and from there, he just kept climbing.

He’s got a solid background in big agencies too, Universal McCann, MRM Worldwide, Mindshare, where he was leading digital marketing and media. Basically, he’s been deep in the trenches, figuring out how brands reach people online, and that kind of hustle totally shaped his understanding of digital consumer behavior.

But what really sets him apart is his jump into startups. He co-founded Makrwatch, which is backed by Y Combinator (W15, for those who know), and that’s no small feat. Makrwatch is all about helping D2C brands scale up their user acquisition using YouTube creators. Think about it, millions in billings, supporting creators across 60+ countries. That’s huge. It’s like he saw the creator economy blowing up and jumped right into it, building tools that actually work at scale.

Before that, he co-founded Themidgame, another YC-funded startup, which aimed to add a more human touch to influencer marketing. The idea was to make influencer management less bullshit and more real, more connected. He’s all about pushing the space forward, making it more authentic, more effective. And he’s been doing this not just for himself but to spark the startup scene back in Colombia, trying to bring that energy to his roots.

What’s wild is his process isn’t just about tech for tech’s sake. It’s about understanding the pulse of consumers, creators, and brands, then building tools and strategies that actually make a difference. He’s motivated by a real passion to shake things up, to make creator-driven marketing smarter and more expandable. You can see it in how he’s jumped from media agencies into founding startups, he’s someone who’s not afraid to jump into new waters if he sees a problem worth solving.

His education? It’s legit too, master’s in Marketing Communications, plus degrees in Marketing and Telematics Engineering. The dude is all about blending tech and marketing, which is exactly what’s needed to crush it today.

Bottom line? Carlos Saavedra is this guy who’s been in the trenches, understands digital and creator economies like no other, and keeps pushing the boundaries. He’s not just riding trends; he’s building the tools and companies that help brands and creators thrive in the new digital area. No Cap, he’s one of those founders you gotta watch because he’s shaping the future of how we connect, market, and grow online.