Cooper Mor

Look, here’s the real scoop on Cooper Mor. Dude’s the real deal in the startup game. He’s a YC alum from the S16 batch, so he’s been around the block a few times but got serious shine with Hush. That’s a mobile-first social commerce app for makeup, based out in LA, pretty much the coolest combo of tech, beauty, and social all rolled into one. Think Instagram but for people who actually wanna buy makeup while scrolling.

Cooper didn’t just jump into this blindly. He teamed up with William King and Alex Lin, and they crushed it, Hush blew up fast, riding the wave of social marketing and digging into online communities like Reddit to figure out what people actually want. That’s smart as hell, not just guessing, but using data and real user insights to shape the whole thing. And it worked. Hush became the top social commerce app in the US, no cap.

What’s wild is the backing they got. Big names like Goldman Sachs, Index Ventures, Goodwater Capital, and YC itself threw support behind them. That’s a sign Cooper’s vision and hustle are legit. They really understood how to use social and community vibes to sell makeup online, which isn’t easy, especially in a space packed with bullshit brands.

Before Hush, Cooper was deep in the trenches with LVL6, so he’s got legit roots in gaming and tech, which probably gave him the chops and mindset to be creative. His process? It’s all about data-informed decisions, rapid iteration, and really tuning into what customers want. He’s not just about making some shiny app, he’s about understanding culture, building community, and turning that into a real business.

What does this say about him? It’s pretty clear, this guy’s super motivated, hungry to disrupt, and not afraid to jump into new spaces. He’s the type who sees a problem, figures out how tech and social can fix it, and then just goes all in. His whole path screams that he’s passionate about making things that actually matter, stuff that people use, love, and trust.

So yeah, Cooper Mor isn’t just some startup guy, he’s the kind of founder who’s shaping how we shop and connect online. He’s proof that if you combine hustle, smarts, and a deep understanding of culture, you can build something that changes the game. That’s why he’s so important, he’s the real deal, pushing boundaries and making moves that matter.