Emir Sahmanovic

Yo, have you heard of Emir Sahmanovic? Dude’s the real deal, a total big change in the hardware startup space. He’s part of YC W24, so he’s already rubbing elbows with the best of the best, but what’s crazy is how he got here.

So, Emir’s background is super techy – he’s got roots in engineering, and he actually comes from a family of engineer brothers. That’s where things kicked off, probably messing around with hardware, building stuff, the usual grind. But he saw a huge problem: hardware procurement is a total mess – super slow, expensive, and full of bullshit tariffs and duties. That’s where Forge comes in. He co-founded this company to totally modernize how hardware companies buy and manage their parts.

What’s wild is how he jumped into this space with a clear vision: make procurement not just easier but smarter. Forge isn’t just about buying stuff; they’ve built a platform where you can get control over spend, simplify the whole process, and even get refunds on tariffs and duties – talk about flipping the script on the old-school supply chain. They’re using AI now, which is huge because it’s like giving hardware companies a brain to handle all that chaos automatically.

Reading through the stuff about him, it’s obvious he’s super motivated – not just to build a startup, but to genuinely change how hardware gets made and sourced. He’s been through the grind, saw the bullshit firsthand, and decided to do something about it. That’s the kind of guy who’s not just in it for the shine but actually wants to create something lasting.

Honestly, Emir’s story is the perfect example of what happens when you combine technical chops with real-world pain points. He’s built Forge from that engineer’s mindset – pragmatic, original, relentless – and now he’s pushing AI-powered procurement into the future. No cap, this guy is someone to watch because he’s not just riding the wave, he’s creating the wave.