Fredrik Thomassen

Fredrik Thomassen

Y Combinator Logo Batch: W16

Achievements

  • Founded Superside, an AI-powered design company for enterprises
  • Secured acceptance into Y Combinator's W16 batch with Superside
  • Co-founded Zalora Indonesia, a major player in Southeast Asia e-commerce
  • Led Zalora Indonesia as CEO for nearly two years
  • Worked as an Associate at McKinsey & Company, honing strategic skills
  • Served in the Norwegian Navy, demonstrating discipline and global perspective

Meet Fredrik Thomassen

Look, here’s the real scoop on Fredrik Thomassen – the guy’s a straight-up legend in the startup world. So, he’s the CEO and founder of Superside, this badass company that’s all about AI-powered design for big enterprises. Think expandable, flexible, and super modern. The story is dope because he jumped into this space after a pretty wild ride through different fields.

Fredrik’s process kicked off back in Norway, where he was a journalist at Agderposten for about five years. Not your typical startup story, right? But that probably gave him some serious hustle and storytelling skills. Then he dives into economics – he’s got an MSc from LSE, one of the top schools out there, and an undergrad from the Norwegian School of Economics. The guy’s got brains for days, studying econometrics and math economics. Plus, he studied French at ESSEC in France and even served in the Norwegian Navy – dude’s got discipline and a global mindset.

Fast forward, he jumps into the business world, working as an associate at McKinsey. That’s some serious strategy and problem-solving training. But here’s where it gets interesting: in 2014, he co-founded Zalora Indonesia, which was a big deal in Southeast Asia’s e-commerce scene. He was running that thing, leading it for almost two years before jumping into something totally different.

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In 2015, he co-founded Superside (originally called Konsus). They got into Y Combinator’s W16 batch – that’s like the Olympics of startups. That validation? No cap, it’s huge. Superside’s all about giving companies killer design solutions with AI and a remote team, and it’s gone global from Sacramento, where they’re HQ’d.

What’s wild about Fredrik is how his background all ties into his hustle. Journalism gave him storytelling and a sharp eye for detail. Economics and math gave him the hardcore analytical skills. McKinsey sharpened his planned thinking. Running Zalora showed he’s got the guts to lead big projects in fast-moving markets. And now, with Superside, he’s crushing it at the intersection of AI and creative work, proving that he’s not just riding trends, he’s creating the future.

Bottom line: Fredrik’s a true entrepreneur who’s not afraid to jump into new terrains, learn fast, and build stuff that actually matters. He’s all about pushing boundaries, combining tech with creativity, and turning bold ideas into reality. That’s why he’s so important – he’s a real deal guy who’s been through it all and is still out here changing the game.

Founder ID: 106943

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