Greg Selkoe

Fam, let me put you on to Greg Selkoe, this dude is the real deal in the startup and gaming worlds. Started out as a streetwear kid, built Karmaloop from scratch into a billion-dollar e-commerce giant. No bullshit, he crushed it in fashion. Then, he jumped into gaming and lifestyle brands, which is kinda his thing, merging culture, fashion, and gaming into one big community vibe.

He’s an OG YC alum, from the S16 batch, which says a lot, he’s been in the trenches with the best. Before that, he’s got a background in poli sci from Rollins College and even studied at Harvard Kennedy School (M.P.P.), so he’s smart as hell but also super gritty. That mix? It’s what fuels his hustle.

His biggest move recently? founding XSET, a gaming and esports brand that’s all about creating a lifestyle, not just about gaming. He’s the CEO, and he’s been crushing it, growing that thing like crazy. Before XSET, he was president and co-head of FaZe Clan, where he took their revenue from zero to 36 million in just two years and helped them hit a $400 million valuation. That’s no cap, he’s got the Midas touch for turning ideas into massive communities and brands.

But it’s not just about gaming. He’s been deep into fashion, co-founded Looklive, a dope fashion app, and ran Wanderset, a fashion site. Basically, he’s an expert at merging digital culture with real-world style. His whole vibe is about creating community-centered brands, using content, celeb partnerships, and just straight-up authentic storytelling.

What’s wild is, he’s been recognized as Ernst & Young’s Entrepreneur of the Year, on Goldman Sachs’ 100 Most Interesting Entrepreneurs, and under 35 Top Entrepreneurs, dude’s got the awards to prove he’s not just talk.

So, what’s the big picture here? Greg’s story is about never settling, always pushing boundaries between fashion, gaming, and culture. He’s the guy who saw that gaming isn’t just a hobby, it’s a lifestyle, a community, a new frontier for brands. His process shows that starting something isn’t just about money, it’s about building something that sticks, that connects people, that moves culture forward.

Bottom line? Greg Selkoe is one of those guys who’s always ahead of the curve, blending worlds that seem different but are really just two sides of the same coin. He’s a pioneer who’s crushing it at the intersection of gaming, fashion, and culture, and honestly, he’s just getting started.