Achievements
- Yo, been in the game for over a decade, crushing B2B, strategy, sales, ops
- Worked at BCG, P&G, GudangAda, and Glico Wings-big names, big experience
- Co-founded and CEO of Materee, transforming Indonesia's construction supply chain with tech
- Built a platform that modernizes and makes construction materials movement faster and transparent
- Recognized as an industry expert in Indonesia's construction and manufacturing sectors
- Leveraging global experience and local market knowledge to innovate in a traditional industry
The truth about Hansel Hansel
Yo, have you heard about Hansel Hansel? This guy’s the real deal. He’s a YC S22 founder, but what’s crazy is his story before he jumped into startups. The dude’s been in the game for over a decade, crushing it in B2B, strategy, sales, operations-literally everything that keeps a business running. He’s worked at some heavy hitters like Boston Consulting Group, P&G, GudangAda, and Glico Wings. That’s like a solid resume of legit experience, right?
But what’s dope is how he took all that knowledge and jumped into building something totally different-Materee. He’s the co-founder and CEO of this e-commerce platform in Indonesia that’s transforming how construction materials move around. Yeah, it’s niche, but that’s where the real change happens. His focus? Using tech to simplify and connect the whole construction supply chain. Think about it-he’s taking a pretty old-school industry and making it modern, fast, and way more transparent. No bullshit, that’s some advanced stuff.
What I get from Hansel is that this guy’s all about solving big problems. He’s not just chasing the next shiny thing; he’s plugged into industries that matter-construction, manufacturing-and he’s using every bit of his experience to shake things up. The fact that he’s been in consulting, big CPG companies, and local Indonesian startups shows he’s got a global perspective but also deeply understands the nuances of the local market. That’s a combo that’s rare.
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Talk to herHonestly, his process screams motivation. He’s not just in it for the hype. He’s been around enough to see what works and what doesn’t, and he’s jumped into a space that’s crying out for innovation. It’s like he’s been building skills for years just to crack this code. To me, that’s what starting something really means-taking all your past lessons and using them to build something that actually moves the needle.
In short, Hansel Hansel is one of those founders you look at and think, “This guy’s got the hustle, the brains, and the vision to really make a difference.” He’s not just building a company; he’s rethinking an entire industry with tech. That’s why he’s important-because he’s out here actually changing the game, not just talking about it.

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