Haslinda Rasip

Deadass, here’s what you need to know about Haslinda Rasip, this girl is the real deal. She’s a co-founder of Borong, which used to go by Dropee, and she crushed it getting it off the ground. They’re a Y Combinator startup from W20, based in KL, Malaysia, and they’re building one of the sickest B2B eCommerce platforms in Southeast Asia right now.

Haslinda is the CTO, so she’s the tech brain behind all the magic, leading product dev, pushing the tech boundaries, and making sure their platform is smooth for SMEs to buy and sell like pros. Borong’s mission? Digitize wholesale trade and give small businesses access to the tools and working capital they need to grow. Since launching in 2017, these guys have scaled up to around 80 people, and they’ve attracted serious investors, including YC, no small feat.

What’s wild is, her process screams motivation. She jumped into startups with no hesitation, and she’s been building something that actually moves the needle. It’s about more than making another app, it’s about empowering small businesses across Southeast Asia, and that’s huge. That kind of impact? That’s the kind of thing that fuels founders like her.

Honestly, her story shows she’s got that startup hustle, willing to go all in, solve real problems, and play the long game. She’s not just about tech for tech’s sake; she’s about making a difference, disrupting a traditional space, and doing it with a team that’s growing fast.

So yeah, Haslinda? She’s a boss. She’s proof that with the right tech, grit, and vision, you can build something legit from scratch that’s changing the game for a whole region.