Hendrik Roosna

Deadass, here’s what you need to know about Hendrik Roosna, this guy’s a straight-up legend in the fintech and circular economy game. So, Hendrik’s been in the trenches for over 18 years, really grinding in asset-backed financing, but what’s crazy is how he’s always been about using tech to make finance more sustainable and smarter.

He’s a YC alum from the S16 batch, that’s a big deal, right? That experience totally shaped his whole hustle. He credits Y Combinator for teaching him how to scale, tell the story right, and really think big. No cap, that’s the kind of stuff that turns founders into real deal players.

Before all that, Hendrik was jumping into companies like Inbank Liising AS, 3 Step IT, and he’s been a founder at several places, including Upgraded Technologies and Fairown Finance. Upgraded was a big one, they got into YC and became the go-to provider for Apple’s iPhone Upgrade Plan in Sweden. Imagine that, you build something that Apple relies on? That’s advanced. It shows he’s got the chops to build expandable, tech-driven fintech solutions that actually hit the market and make waves.

Now, he’s running Fairown Finance, which is all about pushing the circular economy. Think asset-backed financing and subscription models that keep resources in play longer, cut down waste, and basically make finance more sustainable. Hendrik’s super passionate about this stuff, he’s a sustainability geek and a keynote speaker on fintech, circular economy, and new biz models. The guy’s all about using finance to do good while still crushing it financially.

What’s wild is how his process shows what it really means to start something. It’s about jumping in, taking risks, learning fast, and always pushing the envelope. He’s someone who’s not afraid to build, fail, learn, and then come back even stronger. His whole career screams “I want to change how finance works for the better,” and he’s doing it with tech, innovation, and a true passion for sustainability.

Bottom line? Hendrik Roosna is not just a fintech founder, he’s a guy who’s turned his years of experience into a mission to reshape finance and the circular economy. Dude’s a true innovator, a storyteller, and a leader who’s just getting started. No Cap.