Ilana Nasser

Bestie, here’s what’s good with Ilana Nasser – straight up, she’s the real deal. This woman is a total powerhouse in the startup world, especially in LATAM. She jumped into the scene with a super clear mission: enable people, mainly women, to make money using tech. No cap, she’s out here trying to change the game for folks who traditionally get left behind.

So, her story starts with a solid background. She went to USC, did the whole international relations, foreign trade, and biz thing – basically, she’s got the brains and the global hustle. Then she jumped into the startup scene, working her way up at Effort Brasil, where she was all about building networks and making connections with big corporate partners and entrepreneurs. She wasn’t just sitting in an office; she was out there, engaging with the system, helping startups grow, and spreading entrepreneurial vibes. Basically, she’s got the creds in leadership and relationship-building.

Then, in 2021, she co-founded Vendah – a Y Combinator-backed startup based in São Paulo. This is where she really crushed it. Vendah is all about social selling – think reselling kitchen and homeware products via WhatsApp and socials. It’s simple but genius. They built a platform that helps resellers, especially women in LATAM, earn income on their own terms. And get this – they’ve already got 15,000 resellers. That’s not small potatoes. It’s a legit movement. She saw a massive opportunity to use social media and tech to enable everyday people, and she jumped into it with both feet.

What’s wild is how her past experience feeds into this. At Effort, she was all about promoting entrepreneurial ecosystems, and now she’s out here actually building one – a digital, social-driven one. She understands relationships, logistics, and community-building at a deep level. That’s why Vendah works – because she’s been in the trenches, knows what it takes to grow something from zero to thousands.

And she’s more than just a startup expert. She’s also a professor of entrepreneurship, out here spreading the gospel to the next gen. Her whole vibe is about lifting others up – turning ambition into real income, real impact.

Bottom line? Ilana Nasser isn’t just another founder; she’s a disruptor with a mission. She’s proving that tech isn’t just for Silicon Valley – it’s for everyone, especially the underserved. She’s in the trenches, making sure that social selling isn’t bullshit but a legit way to change lives. She’s the kind of person who’s not afraid to get her hands dirty, build something meaningful, and make a real difference.

That’s why she’s important – because she’s out here building the future, one reseller at a time.