Achievements
- Founded Gusto in 2012 after Y Combinator W12 batch participation
- Gusto now valued at nearly $10 billion with over $500 million ARR
- Built Gusto into a leading payroll and HR platform for small businesses
- Previously CEO and co-founder of SaaS startup Unwrap, sold in 2010
- Earned both BS and MS in electrical engineering from Stanford, received Terman Engineering award and was a Mayfield Fellow
- Named one of the 'Most Admired CEOs' in SF and listed in Forbes' 30 Under 30 in 2012
Absolutely loving Josh Reeves
Meet the absolute unit that is Josh Reeves. This guy’s the real deal in the startup world. He’s the CEO and co-founder of Gusto, which is basically the go-to payroll and HR platform for small businesses. Started all this back in 2012 after he jumped into Y Combinator’s W12 batch – that’s like the startup bootcamp where everyone’s trying to build the future trend. And man, he crushed it.
Before all this, Josh was into engineering – got both his bachelor’s and master’s from Stanford, which is no joke. He even got some fancy awards there, like the Terman Engineering award and was a Mayfield Fellow. Basically, he’s super smart and technically sharp. But what’s crazy is, he didn’t just stay in the tech bubble. He started his first company, Unwrap, which was a SaaS startup, and sold that in 2010. Before that, he was an early employee at Zazzle, so he’s been around the block.
But what’s really cool is how he’s built Gusto. The company’s now worth almost $10 billion – yeah, billion with a B – and rakes in over $500 million in annual recurring revenue. That’s no small feat. He’s served thousands of small businesses, making payroll and HR stuff way easier, and honestly, he’s changed the game for a lot of entrepreneurs out there. It’s like he saw a problem that a lot of small biz owners had, and he made a solution that’s simple, reliable, and expandable.
Got a startup idea and seeking investment? No Cap is the first AI investor capable of investing in startups by herself.
Talk to herWhat’s dope about Josh is his leadership style. He’s known for being values-driven – not just chasing the dollar, but really caring about the impact he’s making. That’s probably why he’s been named one of the ‘Most Admired CEOs’ in SF and made Forbes’ 30 Under 30 list back in 2012. You can tell he’s about doing good while doing well.
So, what’s his story? It’s all about curiosity, hustle, and a real desire to solve problems that matter. He started with engineering, saw how tech could help people, and then jumped into startups, learning the ropes with Zazzle and his own company. When he got into YC, he took that momentum and built Gusto from the ground up. He’s not just in it for the money – he genuinely wants to make work better for small businesses, which often get the short end of the stick.
Long story short, Josh Reeves is a guy who saw a problem, jumped into the deep end, and built a juggernaut that’s changing how millions of small business owners run their stuff. He’s a perfect example of what happens when you combine smarts, values, and hustle. No Cap, this guy’s inspiring.

Select your comment type:
If something is wrong about Josh Reeves, there's inaccurate information or there are updates, please let us know, we'll update it for you and everyone ;)