Achievements
- Graduated from ITBA, the MIT of Buenos Aires
- Founded Checkars, a Latin American online used car platform, in 2018
- Secured backing from Y Combinator in Winter 2020
- Checkars was acquired by Kavak, Mexico’s unicorn in used cars, in 2021
- Became Kavak Argentina, leading operations in the country post-acquisition
- Held multiple leadership roles at Kavak, including General Manager for Mexico and Chief of Argentina
Can we talk about Juan Cruz De la rua
Yo, so let me tell you about Juan Cruz De la Rúa, this guy’s a straight-up legend in the startup game. He’s from Argentina, an industrial engineer who jumped into the tech world hard. Graduated from ITBA, which is like the MIT of Buenos Aires, and honestly, you can see he’s all about building stuff that actually moves the needle.
So, the real story starts with Checkars, this is his baby. Launched it in 2018, right in the thick of Latin America’s used car hustle. Basically, they made buying certified used cars online a breeze. And no cap, they crushed it. Big investor backing from Y Combinator in W20, which is no joke. That’s the real deal. The thing about Checkars? It wasn’t just a startup, it was a big change for Latin America. Fast forward, they got snatched up by Kavak, Mexico’s unicorn in used cars, and Checkars became Kavak Argentina in 2021. That’s legit validation that Juan Cruz was onto something big.
Hold up, this guy’s more than just a founder. Before jumping into startups, he was at Google and OLX Group, leading business development for cars across LATAM. That means he knew the market inside-out before starting Checkars. And he’s not just about grinding, he also taught at ITBA. The dude’s all about sharing knowledge and raising the next gen.
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Talk to herWhat does this say about him? Honestly, Juan Cruz isn’t just about making a quick buck. He’s got this fire to solve real problems, especially in Latin America where the market’s tricky. His process shows he’s super motivated to create solutions that actually matter, and he’s not afraid to jump into the deep end, from Google to OLX to founding a YC-backed startup that became a huge exit.
What I really get from his story? He’s the kind of guy who sees chaos as opportunity. He’s been around the block, learned the game from giants, and then jumped into the startup scene to shake things up. His success with Checkars isn’t just luck, it’s a mix of smarts, hustle, and knowing the market inside out. Honestly, Juan Cruz is one of those guys who proves that if you really care about building something meaningful, the sky’s the limit. No Cap.
Experience
Sources to check more about Juan Cruz De la rua
- De Start-Up al Primer Unicornio Mexicano con Juan Cruz de la Rúa
- Juan Cruz de la Rúa - Chief International Officer at Kavak | The Org
- Checkars: E-commerce site where you can buy certified used-cars in ...
- Juan Cruz de la Rúa (Kavak.com) sobre su experiencia ... - YouTube
- Tech Trek ITBA | Juan Cruz de la Rúa, co-founder de Checkars, fue ...

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