Kassim Shroff

For real, let me enlighten you about Kassim Shroff. This guy’s the real deal in the startup world. He’s a YC S22 batch dude, which already says a lot – basically, he crushed it enough to get into one of the top startup accelerators out there. But his story’s way more than that.

Kassim’s been around the block a bunch of times. Started out with a solid background in e-commerce and tech, working at places like Daraz Pakistan – you know, the Amazon of South Asia – and Demac Media, plus GoBabu.com. So, he’s no stranger to online shopping, logistics, and all that hustle. Before Krave Mart, he was a big shot at Automate, wearing the Chief Customer Officer hat and leading biz development. Basically, he’s a guy who’s seen what it takes to build and scale online businesses.

Then, he jumps into Krave Mart – his current gig – and becomes CEO. And get this – he’s not just sitting behind a desk. Nah, Kassim is hands-on. You see him out there, rolling up his sleeves, talking to the ops teams, making sure everything runs smooth. That’s a rare breed – a leader who actually gets in the trenches. And why? Because he’s got that entrepreneurial fire. He’s all about solving real problems in Pakistan’s grocery logistics – a space that’s huge but still super inefficient. So, he jumps in, builds this platform, and is basically trying to change how people shop for groceries in his home country.

His process says a lot about who he is. The dude’s been in the game long enough to know what works and what doesn’t. He’s bounced around five different companies, held a bunch of roles, and probably learned a ton – about markets, operations, and what it takes to build something from scratch. His background in economics and public policy from Toronto gives him that broader view – not just tech for tech’s sake, but real-world impact.

Honestly, what stands out is his motivation. He’s not just chasing the next shiny thing. He’s driven by a desire to fix problems that matter – like making grocery shopping easier and better for millions of people in Pakistan. He’s a builder, a doer, and he’s not afraid to get dirty to see his vision come to life.

So yeah, Kassim Shroff isn’t just another startup founder. He’s the kind of guy who’s been through the grinder, knows how to lead, and is genuinely passionate about making things happen. That’s why he’s worth watching.