Lluis Canadell

Yo, have you heard about Lluis Canadell? The guy’s a straight-up boss in the startup game. He’s the co-founder and CEO of Treinta, this crazy fintech super-app that’s totally shaking up Latin America’s small biz scene. Started this thing in 2020, right after doing some hard work at McKinsey & Company, where he crushed it analyzing business strategies and doing financial deep dives across all kinds of sectors. Basically, the guy’s no stranger to the grind.

So, here’s the story, Lluis hits up Y Combinator in W21, which is a big deal. That’s where he got the backing and validation to go all-in on Treinta. Before that, he was grinding at McKinsey, which is kind of the Harvard of business consulting, so he’s got that sharp mind and hustle in his DNA. He’s also got a solid background from ESADE, plus stints at Georgetown and Singapore’s NTU, so, he’s well-traveled and super educated in biz and tech.

But what makes Lluis really stand out? It’s how he took all that knowledge and jumped into the startup world to solve real problems. Treinta is all about helping small and micro businesses in Latin America manage their inventories and bookkeeping, for free, no less. That’s a big change in markets where these small shops are the backbone but often get left behind by big finance. Under his leadership, Treinta didn’t just grow a little; they expanded to 18 countries, snagged over $60 million from top-tier investors like Rhombuz VC, Goodwater Capital, and Luxor Capital. That’s huge. It shows he’s got the vision and the guts to build something real.

What does that say about him? It’s pretty clear, Lluis isn’t just in it for the tech or the money. He’s driven by a real passion to lift up the small guys, to create tools that make their lives easier and their businesses bigger. He’s been in the trenches, understands the pain points firsthand, and now he’s building stuff that actually makes a difference. That’s the kind of founder who’s not just chasing the hype but actually changing the game.

Bottom line? Lluis Canadell is a legit example of what happens when a sharp mind, real-world experience, and a mission to help others come together. He’s proof that if you’re willing to jump into the deep end, back yourself, and keep pushing, you can totally disrupt markets, even in new economies where the need is the greatest. No Cap, this guy’s worth watching.