Marta Forero Sepúlveda

Fam, let me put you on to Marta Forero Sepúlveda. This girl’s the real deal in Latin America’s startup scene. She’s a Colombian boss who jumped into the game with crazy energy and never looked back. She was in YC’s S18 batch, which is basically the Harvard of startups, so you already know she’s got some serious hustle.

Her story? It’s all about building and scaling stuff that actually changes lives. She co-founded UBITS, this sick edtech platform that’s crushing it in corporate training across Latin America. Think of it as upskilling the workforce but on steroids. She was the Chief Product Officer there, so she’s the brain behind it all, making sure it’s moving fast and hitting the right notes. That’s part of what makes her a legit innovator, she’s not just talking, she’s doing.

But she’s not stopping there. Now she’s the CEO of HASSY, a foodtech startup focused on sustainable avocado oil. Yeah, she’s jumping into food now, proving she’s got that entrepreneurial fire that can’t be tamed. It’s like she’s always looking for the future trend, not afraid to pivot or jump into new sectors. That’s what real entrepreneurs do, they don’t settle, and they see opportunities everywhere.

Her background? It’s wild. She’s worked at all kinds of places, Red Bull, Leo Burnett, Universidad CLEA, and Glue Colombia. Basically, she’s got her hands in education, marketing, and business development. That’s a combo that makes her super versatile. She’s not just about tech, she’s a master of branding, people, and scaling businesses from zero to hero.

And get this, she’s based in LA now, but her heart’s in Latin America. She’s all about empowering women entrepreneurs and pushing innovation in the region. She’s living proof that Latin America’s startup scene is the real deal, and she’s out here making sure more women jump into the game and crush it.

Long story short? Marta is a force. She’s built startups, scaled them, and now she’s pushing into foodtech. Her process shows that she’s driven by a passion to create real change, not just make a quick buck. She’s always looking for the next challenge, the next way to disrupt or improve. She’s proof that if you’re passionate, willing to jump into the deep end, and keep learning, you can build something that matters. No cap, she’s a straight-up inspiration for anyone who’s into startups, tech, or just having an effect.