Roberto Salcedo

Okay, so here’s the story on Roberto Salcedo. This dude is the real deal in fintech. He’s the CEO and co-founder of Baubap, a killer AI-powered lending app in Mexico that’s already crushing it with almost 2 million users and over half a million active customers. They jumped into Y Combinator’s S21 batch, yeah, the same one, and that just proves he’s got the hustle and smarts.

Roberto’s process? It’s wild. He didn’t just wake up and build Baubap out of nowhere. Before this, he was CFO at a big media company making over 100M in revenue, VP at Invex in corporate banking, and even worked at HSBC on financial inclusion projects. That’s a lot of finance creds, but what’s cool is he didn’t stop there. He jumped into startups, took a shot, and crushed it.

Founded Baubap in 2018, and from a modest $3M seed, they’ve grown to over $100M in revenue. What’s crazy is how he built everything in-house, especially the AI systems for underwriting and risk, talk about being hands-on. That’s no bullshit, he’s all about using tech to solve real problems, making lending fairer and more accessible for millions in Mexico.

He’s got a solid education too, a BA from UNAM and a leadership diploma from Cambridge, showing he’s serious about learning and leading. But honestly, his story is about more than just numbers. It’s about the hustle, the vision of financial inclusion, and the willingness to jump into the deep end, learn fast, and build something that actually moves the needle.

Bottom line? Roberto’s the guy who saw a huge problem, people struggling to get loans in Mexico, and built a tech-powered solution that’s changing lives. He’s proof that with the right mix of experience, guts, and tech smarts, you can go from a seed round to a multi-hundred-million-dollar business, all while making a real impact. No cap, he’s one to watch.