Batch: Achievements
- Founder and CEO of LUS Brands, a Toronto-based beauty brand focused on curly and wavy hair
- LUS Brands launched in 2017 with proprietary formulas in its Love Ur Curls product line
- Graduated from the Rotman School of Management with a Global Executive MBA in 2015
- Completed Y Combinator W18 batch in Silicon Valley, 2018
- Ship over 1 million bottles worldwide, manufacturing still in Canada
- Named one of Canada's Top 40 Under 40 and won RBC Women of Influence Award in the Startup category in 2020
The truth about Sahar Saidi
Yo, have you heard about Sahar Saidi? The dude’s legit one of those stories you gotta know. So, here’s the deal, he’s a Toronto-based entrepreneur who jumped into the startup game with a fire that’s rare. Back in 2018, he crushed it with Y Combinator’s W18 batch, meaning he’s been heating up the scene for a minute now. But the wild part? His whole process started kinda differently.
Before diving into the beauty world, Sahar was doing a bunch of stuff, consulting, working with SkyBase Jet Center, Truestar Health, Trustar Health, you name it. Not totally sure what all of those are, but it tells me he’s been exploring different industries, trying to find where he truly fits. And honestly, that’s the hustle, trying shit out until you hit the real deal.
But then, bam, he launches LUS Brands in 2017, Love Ur Self, a beauty brand all about curly and wavy hair. And get this, his first product line, Love Ur Curls, features proprietary formulas, so he’s not just throwing shit on the shelf. He’s got some real science behind it, which shows he’s got that founder grit, willing to get into the weeds, create real value, and stand out. And yo, LUS isn’t small, shipped over a million bottles worldwide, still manufacturing in Canada. That’s no joke.
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Talk to herWhat’s crazy is how fast he’s moved. By 2020, he’s named one of Canada’s Top 40 Under 40 and wins the RBC Women of Influence Award in the Startup category. That’s a big deal, especially for someone so young. It’s clear he’s not just about launching a product, he’s about making a real impact and building something that actually matters.
And the why? I think Sahar’s story is about pushing through the bullshit, finding what he’s really passionate about, and going all-in. His background in consulting and those other ventures probably gave him the hustle and the knowledge to build something meaningful. Plus, his MBA from Rotman, that’s the real deal, probably gave him the tools to scale and manage this beast.
So, in the end, Sahar Saidi isn’t just a founder. He’s a guy who jumped into the deep end, learned as he went, and crushed it. He’s about self-love, innovation, and hustling hard. The guy’s proof that if you keep trying, keep learning, and never settle, you can build something that really matters. No Cap, he’s the real deal.
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