Sarina Siddhanti

Here’s someone who’s absolutely crushing it. Sarina Siddhanti, this person is a straight-up game changer. She’s a W20 YC alum who’s been hustling in the startup world for a minute. Before jumping into her own thing, she’s been around the block, working at big names like LinkedIn, LendUp, Funding Circle, and even Bain & Company. That’s like a crash course in finance, tech, and business acumen. She’s no stranger to the grind.

But what really sets her apart is her vibe, she’s all about blending culture with innovation. She co-founded Riya Collective in 2019, and this isn’t just another e-commerce site. Nah, Riya’s like the Rent the Runway for South Asian fashion, focused on buying and consigning clothing from all over the world, especially highlighting Desi (South Asian) stuff. Think high-end Indian wedding wear, festive gear, and cultural pieces that you just don’t find easily in the mainstream.

Sarina and her co-founder Arian Agrawal, who they both knew from MIT, built this thing from scratch with a clear mission, to create a community-driven platform that celebrates South Asian culture while making it accessible globally. And holy shit, they’ve crushed it. Raised $2.2 million, got featured in Vogue, and operate out of San Francisco with a showroom in the SoMa neighborhood. That’s some serious cred.

What’s crazy is how her past experience feeds into all this. She’s seen the gaps in markets, especially for her own community, and she’s not afraid to jump into the deep end to fix them. Her background in fintech and AI shows she’s got the tech smarts, and her time at big firms proves she understands the business side of things. Now, she’s using all that to innovate for her people, making sure South Asian culture gets the spotlight it deserves in the U.S. and beyond.

Sarina’s story is about more than just startups, it’s about cultural pride, hustle, and using her skills to build something meaningful. She’s proof that if you combine your background, your passion, and a killer idea, you can create something that’s not just profitable but also important. She’s the real deal, pushing boundaries and making waves for her community and the world. No Cap.