Stiven Rodriguez Sanchez

Bet, let me tell you something about Stiven Rodriguez Sanchez, this guy is the real deal, no cap. He’s a Colombian-born tech whiz who jumped into the game early, starting his career at Uber back in 2014. Can you imagine? He helped Uber explode across Latin America, going from just a few cities to over 150, and growing Uber’s team from like 50 to more than 5,000 employees. That’s some advanced growth shit right there. It’s clear he’s a growth expert who knows how to move fast and be productive, especially in product and execution.

But he didn’t stop there. After crushing it at Uber, he moved to Mexico, thanks to Uber’s expansion work, and really saw the pain points in Latin America’s tech scene. That’s where he got the idea for Heru, which he co-founded in 2020 (though some say 2018). Heru is this badass fintech startup building tax automation tools for consumers and small businesses in Latin America, especially Mexico. Basically, they’re trying to fix the crazy complicated tax stuff that small biz owners have to deal with all the time. They’re not playing small, they raised a cool $1.7M from Y Combinator in 2019 (during their summer batch), and another $6M from Gradient Ventures, Google’s fund. That’s legit validation, showing how much possible the market sees in what they’re building.

Stiven’s story is all about hustle, smart moves, and knowing where the pain is. His background at Uber gave him the technical chops and the growth mindset, but he’s also super passionate about building stuff that actually matters, especially for folks in Latin America who’ve been underserved by traditional finance and tech. His process screams motivation: he’s not just in this for the money, he’s trying to fix real problems and push the region forward.

So, bottom line: Stiven is a tech startup veteran who’s been in the trenches, seen what works, and now he’s leading the charge with Heru, building the future of financial infrastructure in Latin America. The guy’s got hustle, vision, and the skills to make big shit happen. That’s why he’s someone you gotta watch.