Urska Srsen

Hold up, you need to know about Urska Srsen – this girl is the real deal. So she’s a YC alum from W14, which means she jumped into the startup scene super early and crushed it from the get-go. She co-founded Bellabeat, this sick wellness tech company that’s all about women’s health. You might’ve seen their Leaf smart jewelry – yeah, those stylish little gadgets that track your health but look dope too.

What’s wild is that Urska’s background isn’t even tech or business – it’s fine art and sculpture. Like seriously, she’s got a creative soul, and that’s actually what made her stand out in product design and branding. You can see her touch in Bellabeat’s vibe – super sleek, elegant, and designed with a woman’s lifestyle in mind. It’s not just tech for tech’s sake; it’s beauty, function, and purpose all rolled into one.

She’s been around the block – worked at Bellabeat, obviously, but also at Galerija Fotografija and some other spots, so she’s got a diverse background. But what’s crazy is how she took her artistic roots and turned them into a health tech powerhouse. That’s the kind of thing that shows she’s all about creating something that actually makes a difference, not just grinding away in silence.

And yo, she’s not just some startup girl. She’s been recognized big time – Forbes named her a Technology ambassador on their first European 30 under 30 list, and she was even nominated as Croatia’s best female entrepreneur in 2016. That’s no small feat, especially when you consider how competitive and cutthroat this space is.

Her story? It’s about pushing boundaries, blending art with tech, and not taking bullshit for an answer. She jumped into YC’s Winter 2014 batch, one of the most competitive accelerators out there, and she and Bellabeat finished at the top of the class. That’s a huge signal that she’s got the hustle and smarts to not just start something but to really make it stick and stand out.

Bottom line – Urska’s a creator turned tech innovator who’s redefining what women’s health tech can look like. She’s proof that if you got passion, creative vision, and a willingness to jump into the deep end, you can build something that’s not only successful but also meaningful. She’s the kind of founder who reminds you that real innovation comes from blending different worlds – art and science, style and function. No cap, she’s someone to watch.